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Think Twice About Those Buyer Letters To Sellers

By
Real Estate Agent with Daniel Gale Sotheby's International Realty

Think Twice About Those Buyer Letters To Sellers

It's been a piece of advice that many agents have given to their buyers, especially when they know that there may be muliple offers on a property:  "Write a letter to the sellers, and let them know how much you love their home.  Tug at the seller's heart strings, and you may just get the house of your dreams." The trouble is, a letter from the buyer to the seller that's used to convince the seller to sell to them can cause many problems for the seller, for the selling agent if they suggested that the buyer write the letter, and for the listing agent if they gave the seller the letter.  Why?  The problem with most of these letters is that if the seller makes a decision to sell to a buyer because of their letter, may be violating fair housing laws.

Dear Mr. & Mrs. Seller,  We love your beautiful home and we know our children will love it also.   Familial Status Descrimination, particularly if the sellers favor this buyer over a buyer with no children.

 

Dear Mr. & Mrs. Seller, Your home is just what we are looking for and what we especially love is that we can walk to our mosque easily.  If the seller favors or rejects this buyer, it could be because of religious descrimination.

                                                                                                                        

Dear Mr. & Mrs. Seller, Your lovely home is perfect for our family.  As a doctor, I want to assure you that I am quite capable of getting a mortgage for our purchase very quickly.  (Familial Status and, in Suffolk County, NY, this is also a violation of lawful source of income).

 

Dear Mr. & Mrs. Seller, We have just emigrated to New York from Japan and we find that your home very much suits our needs. If the seller accepts or rejects this buyer over another, it would be considered country of origin discrimination.

 

Dear Mr. & Mrs. Seller, Your home is just perfect for us.  We are very recenly married.  I'm enclosing a photo from our wedding and home you'll consider selling your home to us."  This could lead to all sorts of descrimination--familial status, descrimination based on color, age, sexual orientation, etc.

You might say this would be very hard to prove, however, if a buyer who lost out on a property heard (and grapevines can really get around) that a buyer letter helped the prevailing buyer to go forward with the sale, they could make a complaint, HUD would step in and put a halt or at least delay the sale.  That's a scenario that no one wants to see.  Not to mention the hefty fines the agents involved would receive if they were found to have facilitated a buyer letter to the seller.

If you are selling your home and receive a buyer's letter, give it immediately to your agent.  If you don't have an agent, return it back to the sender immediately.  

Be Forewarned About Fair Housing

  • If you live on Long Island, it's important for every buyer, seller, renter, and landlord (and all brokers and agents) to know that the Federal Govenment, New York State & Nassau & Suffolk County have deemed it illegal to refuse housing based on:
  • Race
  • Religion
  • Sex
  • Gender
  • Disabiity (Mental or Physical)
  • Military Status
  • Arrest/Conviction Record
  • Lawful Source of Income
  • Status as victime of domestic violence
  • Age
  • Sexual Orientation
  • National Origin
  • Pregnancy
  • Marital Status
  • Familial Status
  • Alienage or Citizenship Status

 

If you're thinking of moving to Long Island give me a call at 631-875-2844 or check here for helpful information.  

If you're thinking of selling your Long Island Home, check here for three estimates of what your home is worth.  For a more precise estimate of your home's market value, please give me a call at 631-875-2844.  

I'm here to help.

                                                                       

                                                                                            

 

 

 

Comments (6)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Great post from a different perspective, I have written posts about this subject from another perspective you discover issues that the seller "failed to disclose" now you are on the hook... this type of strategy is so 10+ years ago... not smart strategy in 2017 i.e.: the love letter, Endre

Sep 15, 2017 11:04 PM
Marie-Denise Kratsios

Thanks for your comment Endre Barath, Jr. .  I'd love to read your posts.  Can you point me to them?

Sep 16, 2017 09:06 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Thank you for this post, basically its a mine field to try to navigate, my gosh.

Sep 16, 2017 01:06 AM
Marie-Denise Kratsios

Eva, they certainly can cause headaches that nobody needs.

Sep 16, 2017 09:08 PM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I don't like buyer letters. I think it's an emotional appeal that can backfire more often than not. I've had buyers ask if they should provide one and I've always told them not to.

Sep 16, 2017 06:56 AM
Marie-Denise Kratsios

Nathan Gesner , I agree.  They are so contrived.  While most people have emotions tied up in their homes, when it comes to selling what is often their most important asset, they need to look at the details of offers objectively.  Helping them do that is a service we provide.

Sep 16, 2017 09:12 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

The whole "letter" thing was never something I cared for. I wouldn't write one if I were making an offer and I'm not sure I would want to read any when considering which offer to take if I were selling.

Your reasons are not something I had even thought of. Excellent points!

Sep 17, 2017 03:57 PM
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY
Where ever you are, that's where I'll be!

Thanks for your feedback.  

Sep 18, 2017 08:34 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

I too am not a fan of the buyer letter. Just improve the terms of the offer and the odds of winning shoot up.

Sep 18, 2017 11:48 AM
Marie-Denise Kratsios

Hello Doug.  I agree.  A good strong offer is always your best shot.

Sep 18, 2017 01:59 PM