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Facebook Fridays - Can You Handle The Competition?

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

I am pretty mellow, really, I am. However, I participated in a social media webinar recently and every couple of minutes 2 agents would take turns bashing Facebook and how it is was not smart to be using it, lack of leads, waste of time, etc. (everyone is entitled to their own opinion). They spouted off some FB "facts" and that is when I chimed in.

I asked for a reference to their claims and they instead tried to bully me. When that did not work one made a snide remark (I won't repeat it). It got me mad and I blurted out, "You need to be thankful I am not in your market. Before you had an opportunity to improve your marketing I would own your @$$es". It was met with laughter from several and a "let's move on" from one of the offending agents.

I regretted it later but it did get me thinking...if we are hungry for more biz, but not taking the next step to solve that issue (however we decide to do it), should we really be all that surprised when someone else swoops in and starts to take away our share of the market?

Did You Know...according to Zephoria, engagement is 18% higher on Thursday and Friday. How is knowing this beneficial? Maybe we have a great new FB ad we want to try out or a killer article we want to generate leads from. Knowing when activity is at its apex is very helpful. ;-) 

What's new with your FB marketing, Rainers? Try something recently that worked well (or failed)? Perhaps you updated your cover photo or switched up your activity day/times? Have something on the horizon that you are excited about? Do share!

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Diana Mangan 

Solera's Realtor - Diana Mangan

 

Tom Gilliam- RE/MAX Classic

Oakland County Michigan Real Estate Hub-Realtor-Tom Gilliam

 

Diemert Properties Group

Diemert Properties Group

 

Joshua Jarvis

Jarvis Team Realty, Inc

 

Robin Leigh

Staged To Sell Design Services


Facebook Articles

I recently built a list of FB items many of you have asked about over the past month. Below are excellent resources that cover some of the items on that list. Hopefully you will take notice of the article(s) that relate to your inquiries and implement the task/process. For the rest of you...I bet you can find something below to pique your interest too. ;-)

Improving Your FB Organic Reach Without Ads

Tips For Using Facebooks Lookalike Audiences

The FB Marketing Guide For Real Estate Agents

A Guide To Facebook Advertisements (updated)

Sept 2017 FB Updates You Need To Know About

Bonus: Legally Using Images In Your Marketing

I spent a little time this week sharing other agents' content via FB. There are instances when I see something that I have not yet blogged about that could be of benefit to my readers, so I share the information. It is a good way to "fill gaps" in our marketing and provide something of value to our local readers. Do you share articles on FB that were created by others?

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments(36)

Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Anita, 

Great info and smart.  Love your comment back to them.  Everyone can chose what they want to do for marketing.  Bashing someone else for what works well is a bit insane.  

I forwarded your blog to a team member who is working on building their brand via FB.  Glad he doesn't have to compete in your market - you are a smart cookiet:-)

 

All the best, Michelle

Sep 22, 2017 08:57 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

It could be very helpful, Corey.

Plenty of room for all of us in my market, Michelle. ;-)

Sep 22, 2017 09:42 AM
Lee Keadle
Carolina One Real Estate - Charleston, SC
Keadle Real Estate Group

I just wanted to say what a great networking opportunity this is from Anita Clark.  If you've never participated, you're missing out!

Sep 22, 2017 10:38 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Those agents did not know with whom they were messing, and I love your comeback line.

Sep 22, 2017 12:10 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Ewe, I don't like it when someone highjacks a class like that. Good post on this topic. I find FB to be very beneficial in my area.

Sep 22, 2017 12:29 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita

It's hard to understand why some people act that way - they just have to be right, I guess. You may have regretted" it later but glad you responded!

Thanks for the tip about Thursdays and Fridays for Facebook - it's a good one.

Jeff

Sep 22, 2017 03:24 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks for the shout out, Lee. I hope many Rainers go visit and leave a comment on each of my 5 choices this week.

Jane: I am pretty tolerant but the snide comment really got my goat.

Paula: Just another reason why I do not like webinars. LOL

Jeff: I just blurted it out. Definitely not like me.

Sep 22, 2017 03:57 PM
Marta Stasik
Stasik Homes / Douglas Elliman - San Diego, CA
Broker Associate

And I was wondering why all of these agents all ofthe sudden came to my Facebook business page, liked & left a comment. Thank you! Cheers!

Sep 22, 2017 04:06 PM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Great picks as always - and isn't it funny how people that can't do something want to bash the folks doing it successfully!

Sep 22, 2017 04:54 PM
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

Anita, thanks for the 5 profiles- I will be taking a look and show support by a like on their page! 

Sep 22, 2017 05:02 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

The more for us! The more for you! Haters will be haters and naysayers will be naysayers. Let them... the better for their competitors:) I get my share, I am sure you believe me on that one. And even when we do ads for agents, so many of them think ( even when I have told them it ain't so) that magically they will have perfect angel leads from just the ad and no action on their part. :) 

Sep 22, 2017 05:52 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

As designed...glad they stopped by, Marta.

John: Sometimes we are our own worst enemy. We let personal bias affect our professional judgement.

YAY...Thank you Steve!

Definitely more for us, Katerina. It is so simple and cheap too but we do have to do our part.

Sep 23, 2017 03:10 AM
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Good for you, Anita.  Why must people act that way.  We are all different and because of that, thankfully, there is more than one way to reach a goal.  I am still chuckling at your response.

Sep 23, 2017 05:56 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I try not to bash anything or anyone, Anita.  With the exception of Comcast.  They still haven't restored service to my little group of homes after 2 weeks.

Sep 23, 2017 06:17 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Well, you shocked me with the statistic that FB engagement is greater on Thursday and Friday.

I thought few people engaged especially on Friday.

Sep 23, 2017 06:31 AM
Bonnie Hall
Coldwell Banker United, REALTORS - Santa Rosa Beach, FL
Buy with confidence, Sell with success!

Thanks for the great information.

Sep 23, 2017 03:12 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

To each his own opinion but these agents whould know with whom they battle when it comes to FB.  While I am debating taking my profile private and moving on from vaguebook I am still on the fence.  Two business pages but not too enthused about either or the results!  Have a great week!

Sep 25, 2017 07:27 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Chris: I have no idea how good their presence is in their market but they piped down after I said it. LOL

Gabe: 2 weeks is crazy. I hope you get it resolved soon.

John: I get a lot of activity on Thursday and Sunday too.

You betcha Bonnie. Glad you enjoyed it.

Gary: It sounds like some tweaking is in order!

Sep 25, 2017 05:06 PM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I'm glad you said what you said. They deserved it and you shouldn't feel bad. It made me laugh. :) Thanks for the tip on more engagement on Thursdays and Fridays. I'm getting ready to market a Sellers Seminar on FB and I'll be sure to get it started on Thursday. Stopped by all 5 business pages. Have a great week Anita Clark . 

Sep 26, 2017 08:00 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks Sam. I hope the Sellers Seminar goes well!

Sep 27, 2017 02:47 AM