SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask their potential SEO partner.
What is Your SEO Strategy?
When it comes to ranking, you can’t just ‘wing it’. Your SEO partner should have a clear, measurable SEO strategy. In fact, they should be using their own strategy for themselves - i.e., practicing what they preach.
Make sure to do your own research before making a decision. Is the potential company ranking themselves? Are they easily found on Google? (It’s a plus if they’re at the top of the 1st page!) Before you commit, make sure to check the following things:
Alexa Ranking: Alexa shows how websites are ranking on a global and national level. It also provides insight on whether they’re moving up the ranks or falling short, the bounce rate percentage, and daily views.
Published Articles: Is your SEO company published? Are they a voice of authority on more platforms than just their own? Potential partners should be published, spreading their own strategies and dishing out advice.
How Will You Keep Us Updated?
Before you sign on the dotted line, ensure that you will receive regular reporting.
SEO is tricky but it should still be measurable. Ask your potential partner how they will track successes, failures, and how they will keep your business in the loop.
There are several software services that SEO agencies use, one of the most popular being SEM Rush. SEM Rush is an all-in-one tool that allows digital marketing agencies to track rankings, competitors, keywords, and much more. What sets SEM Rush apart from the rest is their comprehensive reporting capabilities. In reports, you should expect to see:
# Summary of activity, including content development, keyword research, digital marketing campaigns, inbound/outbound links
# Website traffic, such as an increase of visitors, bounce rate, and comparisons
# Search rankings, as well as where you’re currently ranking, keywords that have improved and those who are falling
# Conversions! After all, that’s what we’re all here for!
If your SEO partner name-drops SEM Rush, be sure to ask about reports and the frequency of updates, be it bi-weekly, monthly, or quarterly.
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