Over the years I've found it best to uncover a sellers true motivation to sell before talking about what needs to be done to sell a particular home. Best Practices Communicating with Home Sellers is asking the right questions and putting myself in their shoes is the best way to encourage action. After all, we are given one mouth and one SET of ears, as I was told growing up.
A home seller may not care that you've won awards for selling a certain number of homes. They may not care about your sisters home or an estate sale that you helped navigate. What they care about is that you care. A home seller wants to make sure you care enough to make time to follow the right steps to ensure a smooth sale of their home.
In a recent interview of a potential home seller, the seller commented that I took the time to ask what was important to her. Understanding how soon she wanted to sell, why she needed to sell, and a time frame to work with helped her navigate the monumental task of selling her home.
The task for her is monumental because her home no longer has seven family members living under the same roof. She now has three and soon to be one occupant. She felt compassion from me by the questions I asked of her. This was so much more important to her due to her health, how many more years she plans to work, and where she sees herself in five or ten years from now. Those key questions lifted a burden for her.
She was quick to point out that others agents only told her what she needed to do to sell her home. But after our interview she came away feeling empowered to accompllish tasks necessary, knowing I'd be checking in on her and asking if she needed help or had questions.
She has 5 months to declutter, paint, make repairs, and install new flooring to gain as much value as possible. And she's armed and ready to do it!
This client was referred to me by another local agent who thought I could best help her. There's nothing better than a powerful referral to help someone else by a fellow realtor!
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