Recently I finished reading a story about a great man who built and empire out of ripe bananas that the big guys thought of as garbage. He went on to command the largest fruit company in history while creating and toppling several governments and bringing great jobs to many in poverty stricken Central America.
I would recommend reading the book, and as a preview take a look at the article below written my the books author.
Check out the WSJ article below to learn about 5 lessons that Sam leaves us with. Then go read the book, you will be glad that you did.
Don't trust the experts, go see the jungle for yourself and other business lessons from a produce king
1. Go see for yourself.
2. Don't try to be smarter than the problem.
3. Don't trust the experts.
4. Money can be made again, but a lost reputation is gone forever.
5. When in doubt, do something!