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Are you nervous to try Every Door Direct Mail (EDDM) because you’re not sure how to handle it? Let me put you at ease – it’s so simple!
You can get your EDDM campaign moving with this simple three-point checklist.
1. Choose Your Mail Route
The best part of EDDM is that you don’t need a mailing list. You simply choose your focus based on mailing route.
It’s easy to do with the USPS mapping tool. You can enter an address, city, or zip code. It will zoom in and show you a variety of postal routes. You can choose one or more to target!
This makes EDDM perfect for real estate agents. Realtors® do their best when they focus their efforts on a target neighborhood. EDDM gives you the ability to focus geographically without paying a bunch of money for mailing lists.
2. Choose Your Postcards
At Printerbees, we make it easy to select the perfect Every Door Direct Mail piece. You simply choose your category, your template, and your specifications.
We print your postcards on thick card stock, with glossy or matte finish available and UV coating is no additional charge.
You can edit any part of the postcard you’d like, including text, images, color scheme, and more. Or, you can use the postcards as-is.
We’ll work with you to make sure that your postcards meet all the EDDM specifications. These include:
- Specific paper thickness and weight limits
- Specific dimensions for each mailing piece
- Must include at least 200 pieces per zip code (unless route is less than 200 stops) and can be up to 5,000 pieces per zip code
- The orientation and location of the mailing label
Having a large-sized, full-color postcard going to everyone along a mail route is an incredible way to build your brand and stay in touch with your prospects. It’s affordable and easy to boot!
3. Get Your Pieces Mailed
Mailing EDDM has to be done in a specific way. You have to create bundles with specific USPS forms and drop them off at the post office.
If that sounds like a lot of work, we get it. That’s why we offer EDDM mailing. What’s easier than having us take care of all the labor for you?
If you’d prefer to drop off your own EDDM mailing, USPS provides a handy guide to ensure that you can easily ace the requirements.
Once you drop off the mailing, it’s on its way! You can send EDDM several times a year to build your brand within your farm area. You’ll save money, time, and hassle by using postal routes instead of mailing lists.
It’s simple. Three steps and done. There’s no reason to lose touch with your farm area!
There’s no reason to wait! Use EDDM to send out Fall Postcards today.
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