I watched the video last week about the Realtor Safety App that our Metrolist in Sacramento is introducing to us as a member benefit. For starters, I can't figure out why Metrolist would pay for a service for us. They haven't been exactly member friendly. So there must be something in it for them. Some kind of kickback, maybe? Or a temporary subscription that converts to paid later? Or a break in their legal fees if they are sued after your death? Because if you sign up for the program otherwise, that app costs $14.95 a month.
And the Realtor Safety App marketing tries to instill fear. The message is BE AFRAID. BE very AFRAID. You could be Killed NEXT. When actually the odds are very slim. The app relies in part on agent cooperation. They actually believe an agent who is out showing homes with a client would a) first look at their cell phone, ha, ha, ha, if it's not a substantial discount at happy hour, forget that. And b) they would be willing to stop what they're doing and run over to a house where TERRIFIED AGENT B is showing a home to a scary potential buyer. Or ax murderer, take your pick.
Over and over the marketing reiterates that if TERRIFIED AGENT B is wrong, and the client is not an ax murderer, well, hey YOUR COMMISSION IS SAFE. Which is superbly insulting.
Don't take my word for it. You can read more in my personal blog today at this link: The Problem With Trusting Other Sacramento Realtors.
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