Would this ad prompt you to buy?

A good anything addresses the famous question of: What's in it for me?

Your point is well taken!  Memorable ads that entertain do not necessarily convert customers.

Good morning Marte. I don't remember the ad but I suspect it would have caused a smile for sure.

I don't recall ever seeing or hearing that ad. Of course, it sounds like they were selling the roof not the house.  Made me laugh thinking about if we did business that way.  

Hi Marte - in a nutshell NO!  I don't like ads like this at all. In fact I never watch any ads as we skip them if at all possible or mute them.

As an agent, I would think the ad was silly since I would never behave that way.  But a consumer might see it from the perspective of "this roofing is so superior that it's the prominent feature and what you should look for if you are buying a home."

I think it was smart targeting but a fail on getting the brand name across.  Ads like that happen and always leave me thinking about who the company  hired to create such an ineffective ad.

I don't remember the ad but it doesn't sound too appealing from your description.

Over the years I have seen many ads that I thought were so well done, entertaining, funny and really memorable. Just 1 problem, I could not tell you what the company  was.

While funny it wasted their money.

Good afternoon, I do not remember and add such as the one you talked about. Not much on TV so if it is not on the interent or on Facebook or Twitter then you will not catch me to view it. Would the add get me to buy a metal roof most likely not. 

Here is the video.

https://www.youtube.com/watch?v=zm3ZwsOM98g

Hi Marte- I don't remember that ad but I have seen ads that were lovely to look at but at the end, I had to tell myself that I had no idea what they were trying to sell me. Not good. 

I don't remember that ad, but your point is well taken. Just because an add is memorable, that doesn't mean it is effective. Thanks for sharing. 

Great insights!!!

Here's to good marketing – and if you need a little help deciding what message your prospects should hear, get in touch. 

I don't remember it, but I did watch the video, thank you Tim Maitski!

As silly as it is, I do think it's pretty funny.

The absurd idea of buying a house, based on a roof and never seeing inside is simply humor to make their point of the roof being so valuable. Realistic no, but I bet it did generate some business for the roof company.

I don't remember the ad. An example of entertaining with good brand recognition is the Geico Insurance series.  The Gecko gets it done.

I enjoy watching and listening to ads because I'm constantly learning how other businesses market their products or services. Some elements I can adopt and so much more not to use. There are many ads that are so clever that no one can recall the product or service. 

I don't remember the ad, or maybe it didn't air in my area. But "real estate agent" as a character type in film and television is usually not a good portrayal of our industry, in my opinion.

Good ad copy always catches my eye. I especially appreciate it when I read 'good copy' on the MLS description--some agents take the time to really get creative and some just have a laundry list of features.

I have to say, it takes a lot for me to remember an ad; repetition to the extreme, annoying, stupid and other various reasons that were probably not intended. The only ads I've every responded to were ads that clearly filled an immediate need and offered a better value than anyone else. As Richie Alan Naggar posted above, What's in it for me ???

I learned a longggggg time ago, Marte Cliff ... what I find worthy of highlighting might not interest someone else at all.  Best to present the facts and let the clients decide.   It's not about us ... it's about the client ...

Prodded me to think on this one, Marte ...

Gene