Best Real Estate Agent Blog Ideas

By
Real Estate Agent with Keller Williams Las Vegas S.0075212

In this Article, we will cover:

WHAT IS A REAL ESTATE BLOG?

Blogging is a strategy built around content marketing. In the old days, blogging was a digest somewhat like a Diary.

Today, it’s driven more by articles and general thoughts.

A blog post includes a Title and General Copy (article with paragaraphs).

It can also include images, video, links, tables, structured data, lists and more. A search engine optimized blog will include heading tags and schema.

Don’t get caught up in the how, just yet. 

WHY DO WE BLOG FOR REAL ESTATE?

Google only shows us a portion of how people find our website. Here’s an example over a couple of days showing real life keywords people used to find pages on our real estate agent website. Arrows reflect blog posts.

Where it comes to real estate, We blog to inform more than anything else.

Real Estate Articles can be very helpful to someone looking to buy or sell a house.

They have a lot of questions.

With a blog, you can be the specialist that answers those questions.

When you dive into a topic completely, and give everything you have to informing that user, you prove you are specialists, to that blog reader, and to Google.

With the right calls to action on your blog post (such as home value offers, IDX, home buyer guides etc), you can generate real estate leads.

There is no doubt that it’s hard to compete with Zillow, Realtor.com, Trulia etc. for general “homes for sale” keywords online.

How you can compete, is through blogging.

We also blog using a hyperlocal strategy. As a real estate agent, it’s so important that you are showing that you know the area. This is what separates you from Zillow. You live there.

It’s YOUR sandbox.

First consider hyperlocal content that would appeal to a buyer moving to your area. These are things like information around schools, jobs, transportation, zip codes, cost of living and income, weather and so on.

Once those are created, you can get into the fun hyperlocal blog content based around restaurants, entertainment, shopping, local events, and so forth.

WHERE TO BLOG FOR REAL ESTATE

If your real estate agent website has a blog platform built in, start there. Determine what your strategy will be for this blog. Decide early how your blog will generate traffic.

Is your goal to rank them on the search engines? Will you drive it all through social media? Are you going to add pay per click to generate traffic?When you first begin with your real estate agent website, you may not have enough trust and authority to gain instant search engine rankings.

This can take time. How long will depend on your content, how often you publish great content, and the authority you create through backlinks.

Based on these facts, it may benefit you to blog on a 3rd party platform such as LinkedIn [Click the link for a step by step video] to get more eyeballs on your blog post.

You can still post the blog on your own website, just include an original article link from the 3rd party blog post to your own.

While you don’t need to be concerned about a “duplicate content penalty”, you simply are allowing for a post on another website to outrank your own if Google decides to do so.

Google will probably rank the 3rd party website over your own because you won’t yet have the trust and authority you need to rank your own website.

This is fine as long as you have links back to your website to engage that blog reader.

Once you have search engine visibility, you may decide not to use that exact content on multiple websites.

At first though, you may need it.

 Here’s where to find a list of the best keywords to use for real estate

Go to top

HOW TO BLOG FOR REAL ESTATE

 

Check out this article from YOAST on how to SEO your blog post.

 People who view this page also enjoy our Google SEO Update post.

Check out Listings To Leads for an instant home valuation tool in addition to more landing pages and listing marketing templates.

365 REAL ESTATE BLOG TOPICS

Here are some great local and real estate blog topics to keep you busy all year. Wherever you see X, you would use your city or neighborhood. A few categories you may build under are living in X, best of X, things to do in X.

**Want more ideas? Check out our favorite content planning tool! 

  1. Things to do in X
  2. The transportation
  3. Average Temperatures
  4. Things to do on a date (Valentines Day)
  5. Best places to see holiday lights (Christmas)
  6. Free things to Do
  7. Best Restaurants
  8. Best places to get Pizza
  9. Best Happy Hours
  10. Day Trips (short drives to fun excursions)
  11. School Supplies List
  12. School Football Schedules (these make great offers as well)
  13. Local Haunts
  14. Spring Egg Hunts (Easter)
  15. Best Pumpkin Patches (November)
  16. Best Haunted Houses for Halloween
  17. Famous People that Live Here
  18. What you probably never knew about living in X
  19. Best Local Mechanics
  20. Home Safety Tips
  21. What is Escrow
  22. How to sell a house in 10 days
  23. When is the best time to sell a house
  24. Things to do with Kids
  25. Getting Married in X
  26. Things to do this weekend
  27. Cool Things to Do
  28. Exciting Things to Do
  29. Things to Do at Home on a Rainy Day in X
  30. Cheap things to do
  31. Things to do in Summer
  32. Things to do with toddlers
  33. Random things to do (these should be super local and fun. Only things local really know)
  34. Things to do on your birthday in X (Local specials should be added)
  35. Things to do with your boyfriend (Yes seriously – 12,100 people a month search this term. See Examples)
  36. Things to do in the City
  37. Crazy things to do (Think of skydiving and dangerous activities)
  38. Things to do at night
  39. Romantic things to do (Valentines / April make good seasons for this)
  40. Visiting X (This should be from the standpoint of Tourism)
  41. Best Places to See Movies
  42. Best Dog Hotel
  43. Bathroom Ideas (Popular search terms. Use sites that give you embed permissions for images like Houzz)
  44. Moving? 10 Things to do before you pack
  45. Real Estate for Beginners – 5 Things you may not have thought of yet
  46. De-clutter your life with these 9 steps
  47. The first time homes buyers comprehensive guide to mortgage (Think 2000 + words on this one for sure)
  48. 101 Real Estate Terms you should know when buying and selling a house
  49. Are your neighbors affecting your home sale?
  50. Why didn’t my house sell the first time?
  51. How much is my house really worth?

Get the Rest:Click Here to PRINT the 365 Best Real Estate Blog Ideas PDF!

You might also like: How to blog and generate Seller leads online

When you start at ground zero, you need a plan. Ballen Brands can help establish your website with a beginner bundle of content. Your welcome message, about us page, contact page, and more can be created for you with high-quality, attention to detail, and professional appeal. Although we recommend a Ballen Real Estate Website, you need not have a BREW to take advantage of our content services.

Let us help you get started on your journey into content marketing with website fundamentals.

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You may not be familiar with Lori Ballen, Ballen Brands, or The Ballen Method - but I’m almost certain one of your respected professional peers is. Someone you know likely knows my name. Talk to your associates, your friends in real estate, and ask what they know about the Ballen name. I’m confident you’ll be intrigued. My reputation wasn’t crafted by accident, irony, chance, or luck. I earned respect (and rewards!) the hard way. Using the stepping stones I’ve spent more than a decade constructing, you, too, can build your success story in business. I share my failures (and my win/wins!) to help you succeed.

 
Long before 2010, I was a business owner faithfully (and sometimes embarrassingly!) practicing my motto, “fail forward”. I built millions in various business ventures, and I threw millions away through haphazard mistakes, dangerous habits, and bad choices. Although I lost millions, no one can subtract experience. The valuable lessons I learned were engrained in my being. My marriage was also on the brink of disaster. But my husband and I held on by the tattered threads of our rags to riches dreams, gathered up our life lessons, and joined Keller Williams Realty in September of 2010 with a wish and a prayer. When we became a part of the Keller Williams family, all we had was a computer, faith, and an undying need to succeed. By the end of that year, we closed 100 internet driven transactions… with no database.
 
In the six years that followed, growing organically through trial, error, and triumphs, I also launched a training and marketing company, Ballen Brands, to assist honest, hard-working professionals like you. I know how difficult the road to success is, and I know no one needs to walk it alone.
 
All of my lead generation - all-of-it - is done through search engine optimization (SEO) and social media. I learned the difficult way and I validate my experiences by recycling my hard knocks to demonstrate for you a simple way to dominate digital strategies. And the good news is, your success story won’t cost you millions over decades like mine did! It will only take you a short amount of time and a small investment to build your business, your reputation, and your riches. My marketing class was designed with you in mind.
 
You are invited to join me on the evolving journey. If you’ll allow me, I can show you mind-blowing tricks of the trade and secrets of success. I’m so sure of your potential growth in my classes, I’m willing to put my name on the line. All you have to do is register now. Need to think about it? Click here to learn more.
 
I’m so excited to meet you, to shake your hand, to answer your questions, and to help you grow your business.
 
Sincerely yours,
 
Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.
702.917.0755
 
 
P.S. You may just love my new B.R.E.W. websites!  B.R.E.W. stands for Ballen Real Estate Websites, and they’re gorgeous as well as functional. To learn more about B.R.E.W.s and other Ballen Brands services, you’re invited to visit us at BallenBrands.com, or call Jeff at (702) 917-0755. 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 10/18/2017 11:55 PM
Topic:
Real Estate Technology & Tools

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Ambassador
1,633,260
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

What a great guide for anyone, new and old, to the Real Estate blogging world. Thanks for sharing, excellent read!

Oct 09, 2017 02:32 PM #1
Rainmaker
3,674,545
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great list of blogging  topics. I will bookmark this post.

Oct 10, 2017 05:14 AM #2
Rainer
272,191
Raymond Denton
Resolute Federal Savings Bank - Irvine, CA

You're definately the Master of the Blogging topic, Lori ... good information.

Oct 11, 2017 02:43 PM #3
Rainmaker
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Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Wow, there is so much information here. I am flagging this for future reference. There are plenty of tips for both new and old bloggers. Thanks for the info and congrats on the featured post. 

Oct 11, 2017 07:51 PM #4
Rainmaker
508,091
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Lori Ballen, always a fount of great advice for real estate bloggers. Thanks.

Oct 12, 2017 07:51 AM #5
Rainmaker
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Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Wow! wealth of information and all GOOD! I had to bookmark this! I need to study it .... a Lot!  I would like to meet you too! 

Nov 11, 2017 12:58 AM #6
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Lori Ballen

Digital Marketing Strategist
Find Out what Your Home is Worth
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