We Market And Brand With Our Listings | We Have Many Targets

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://actvra.in/57wY

Marketing listings is not a favorite read for most real estate bloggers. However, we market to potential buyers; to future sellers; and to existing sellers who may not know what they’re missing!!!  Well, it’s true!!

 

How many listings in MLS have you never seen online, other than via the syndication companies? Not all listing agents market online and/or offline.  They may not market at all.

 

Let’s focus on resale listings for the purpose of this post. Builders expect consistent marketing. I market every phase of construction of a new home. The potential buyers know exactly where that home is during the construction period.

 

As far as resale homes are concerned, newly listed posts are online with real bird and offline with postcards.  When a home has a pending sale, we are marketing to future sellers. Everyone expects to see a just listed post, but not everyone takes the time to provide a sale pending display. Closed is a powerful post. I complement it locally with a postcard that makes a profound statement of “Learn How This Sale Price Changes Your Home Value.”

 

 

We market to Google; we market to buyers and their agents; and we’re listing agents so we market to future sellers.  THOSE WHO ARE THINKING OF SELLING DO NOTICE WHAT AGENTS PROVIDE FOR MARKETING!!

 

Another point to make note of is the comment section of a posted listing. There is a dynamic to a comment that promotes the ability of the listing agent to market and promote the listing. The homeowner reads those comments.

 

Help your fellow agents on ActiveRain by leaving a comment that promotes the ability of the agent to market and sell the listing. Congratulate the seller for making the wise decision to list with that agent.  That’s a win for everyone. 

 

 

Just saying….

Posted by

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 12/28/2017 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Rainmaker
1,998,285
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

“THOSE WHO ARE THINKING OF SELLING DO NOTICE WHAT AGENTS PROVIDE FOR MARKETING!!”

 

This line of your's is very important to understand!

Oct 10, 2017 04:09 PM #28
Rainmaker
1,998,285
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!    

Oct 10, 2017 04:10 PM #29
Rainmaker
3,912,737
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

homeowners are paying attention, Myrl Jeffcoat 

and thanks so much for the feature in the Old Farts Club....

Oct 10, 2017 04:14 PM #30
Ambassador
1,634,121
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I believe you are right. We also brand and market our listings to sellers AND buyers, like you.

Oct 10, 2017 04:58 PM #31
Rainmaker
123,626
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

The last just sold post card I sent out told that neighborhood that the house went from contract to closed in 21 days and netted the seller an extra $2000 then expected. Who wouldn't take notice at those results !!Great post with some great suggestions. 

Oct 10, 2017 06:13 PM #32
Rainmaker
3,200,153
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Your doing a great in positing your listing to seller.

Good luck and success.

Lou Ludwig

Oct 10, 2017 07:44 PM #33
Rainmaker
3,200,153
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Congratulations on a well earned feature for your post.

Good luck and success.

Lou Ludwig

Oct 10, 2017 07:45 PM #34
Rainmaker
405,714
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

That's quite a line: learn how this home sale changes the value of your home--I bet that gets you a lot of inquiries!

Oct 10, 2017 08:17 PM #35
Rainmaker
4,231,653
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. This is excellent advice to share.

Oct 11, 2017 03:05 AM #36
Rainmaker
3,676,817
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing your marketing strategy. Congratulations on the featured post.

Oct 11, 2017 03:18 AM #37
Rainmaker
281,772
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Marketing real estate must incorporate the many ways available.

I have been amazed at the number of views I get from several other countries.

If I only used the MLS and its syndication I would have eliminated a vast market.

Thanks for a great share.

Oct 11, 2017 05:54 AM #38
Rainmaker
3,912,737
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for all of your nice comments.... they're always appreciated...

Oct 11, 2017 05:57 AM #39
Rainmaker
155,012
MeLisa Minter, Realtor Better Homes and Gardens
Better Homes and Gardens, Gary Greene - Taylor Lake Village, TX
Broker, Associate, Taylor Lake Village Real Estate

Great advie Barbara.  I love the idea of commenting on other agents posts so that sellers can see those comments as well.  

Oct 11, 2017 10:06 AM #40
Rainmaker
3,912,737
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

and sellers do read the comments MeLisa Minter, Realtor Better Homes and Gardens 

Oct 11, 2017 10:08 AM #41
Rainmaker
836,809
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love how many points of marketing you list from listing, pending to sold.  Great marketing! 

Oct 12, 2017 12:39 PM #42
Rainmaker
3,912,737
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Jan Green it's a powerful method of branding; it searches out more listings; it's a perception by the homeowner that we have all the listings by getting so many postcards....and we all know perception becomes reality in the real estate business..... 

Oct 12, 2017 12:41 PM #43
Rainmaker
54,912
Vickie Teel
Keller Williams Peace River Partners - Punta Gorda, FL
It's all about YOU!

Thanks for sharing these tips Barbara Todaro and congrats on the feature!

Oct 12, 2017 07:43 PM #44
Rainmaker
2,761,554
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara, not sure how I missed this post but the post title and the content are definitely worth "finding" --- your consistency in delivering the message to the intended targets is spot on.  

Oct 13, 2017 06:33 AM #45
Rainmaker
260,162
Dan Derito
Success! Real Estate - Brockton, MA

I especially liked the idea of how this sale affects the value of your home.  That is a powerful message to anyone considering listing their home in the near future.

Oct 16, 2017 09:47 AM #46
Rainmaker
3,912,737
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Dan Derito yes...it's powerful and makes our phone ring!!!  test it out in your marketplace....

Oct 16, 2017 09:52 AM #47
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