Referrals can be one of the best ways to grow your real estate business. Each year it is a good idea to evaluate what percentage of your business was generated from Referrals. Every year it is very wise to compare that years percentage to your prior years. The longer you are active in the real estate industry the higher your percentage of referral business should become. As your reputation with your clients develops your past clients and customers will become more willing to refer you business. If you stay in touch with your past clients on a regular basis and you continually provide value to them as their agent it will become more natural for them to recommend you.
One of the most overlooked ways to grow your business is agent to agent referrals. There are so many reasons why this is a part of our business that we should all really focus more on. First, this type of business is usually far less expensive to create or generate. Secondly, if you are referring the a buyer or seller to a top agent you will have less time and energy invested into a transaction yet your rate of return will generally exceed your hourly rate if you were personally working with the client. Thirdly, when you get another agent to refer a client to you the other agent has helped open doors for you that would generally take longer to open which allows you to focus your time and effort on actually helping the client instead of using that together to sell them on working with you. When you are presold you can be far more effective and this makes referral business very effecient.
Referrals can be a wonderful thing for you especially if you have a buyer or seller relocating to or from Knox County, Ohio from areas such as Mount Vernon, Apple Valley, Gambier, Fredericktown, Centerburg, Danville and Howard, Ohio. If you have a clients who work for Rolls Royce, TRW, Owens Corning, Dana, Weyerhaeuser, Jeld Wen, Kenyon College, or The Nazarene University please keep me in mind. These employers are constantly relocating employees in and out of Knox County and I would love to work with you. Referrals are GOOD!