The most basic of all methods of securing business is to “Ask for the Business.” It’s a simple enough task that produces great results. Why is it so difficult for so many to execute that task?
For some reason, real estate agents feel like the potential client is doing them a favor!! When an agent asks a homeowner for his/her listing, the agent is doing the Homeowner the Favor.
The agent who asks for the business is an agent who knows how to do business. When you think about the reason agents feel insecure about asking for business, you’ll realize they feel uncomfortable because they are not confident. When an agent lacks confidence in his/her ability to succeed at marketing and selling the client’s home, the agent becomes hesitant to be assertive.
It’s actually more difficult for the potential client to say “NO” than it is for an agent to ask the question. “Fear of Rejection” is another reason for not asking for business. When lack of confidence complements fear of rejection, the end result is horrifying.
One who is confident not only steps up to the plate but takes a big swing and watches the business fly out of the park. Once those listings start flying, the listing agent’s feet come off the ground and the agent begins to soar with the eagles.
Nothing trumps confidence. Even “false confidence” will carry an agent from point A to point B, and no one will know the agent is terrified. Understand that you are not the only one who feels this state of panic. Once we understand and believe we are not alone with these weak moments, victory will reign.
Just another thought for the moment….