Ask An Ambassador: Getting Noticed In A Crowded World

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

"Hello, My name is Waldo."

Okay, it's not, but if you're a real estate agent doesn't it sometimes feel like you're the Waldo in a crowd of thousands and you're hoping that home buyers and sellers will find YOU instead of your competition?

I don't know the latest total count of agents in our direct market, but between Cincinnati and Dayton there are thousands and thousands of agents.  It's pretty easy to get lost in that crowd. 

So how do you get noticed? I think it comes back to knowing your market and putting what you know out there to help you get found.  Last week we talked about selecting your blogging niche.

There's a reason I keep hammering at niche blogging on our Tuesday posts.  It's a way you can get noticed in a crowded world, and it's a VERY cost effective way to get it done.  You can, if you're willing to do the work, develop a large digital footprint where it matters.

If you push niche blogging and develop your broadcasting avenues (blogs, IDX webpages, Pinterest, pick your social media outlet of choice), your odds of getting found climb phenomenally.

For instance if I do a Chrome incognito search on Google for "Cincinnati new construction patio homes for sale", the Page 1 results are as follows:

Cincinnati patio homes

Ditch "new construction" out of the search term and we get the following page 1 results:

Obviously results may vary depending on how clean the search is.  And of course if you're willing to shuck out the bucks, you can get top placement with ads as some of the builders have done with the first search.

However, we know consumers prefer organic results and each of those red arrows is a page/site/outlet that WE provide the content for.

The net effect is anyone searching for our main terms or their iterations is LIKELY to find us.   We're now getting found in that crowd of thousands of agents.

Now getting found by itself doesn't necessarily cause business growth.  Behind those links has to be the content the consumer wants when they click. 

Now once they click, MAYBE they call us, MAYBE they don't.

They can decide that they just need the information and not us.  It happens.  They go back to their agent that doesn't know patio homes and say "take me over to X, that's where what I want is".  Or (been there, done that), they'll head over to the builder without us because "they're going to get a better deal without an agent!!"... Ugggh.  No, YOU'RE NOT!!

And of the ones that do call us, some will still want to stay with their own agent and just want information. 

And some...they're the ones that say "we found you EVERYWHERE and we need you to help us!".

That last group?  That kind of getting found is the goal for our blogging.  My niche won't make us into some mega-team, but that was never my goal.  Most years I'm going to help about 20-25 clients, with about half of them specific to our niche.  That's comfortable for a two career guy like me.

And again, my investment is MOSTLY time.  Our Wordpress site, IDX and hosting is less than $100/month.  ActiveRain and our Outside blogs?  Free for a long, long time.  Pinterest?  Free.

So take everything above into account and THAT is why we recommend finding a niche that can make a difference for you, the difference that gets you found.

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Search Homes:  Http://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Rainmaker
217,715
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

I think our whole  market would count as a niche  since its so small..... 

Oct 10, 2017 06:43 PM #8
Rainmaker
217,715
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

At least I'm the only one who posts here in town and I used to be #2 in Wyoming until Nathan Gesner from Cody, Wyoming surged ahead of us all with his mad posting skills! 

 

 

Oct 10, 2017 06:48 PM #9
Rainmaker
823,237
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post!  I've worked very hard over the last several years to be found online.   Such an important part of what we do - being found for what we do.  There are so many times I try ot search for an agent here locally and when I don't see their info - I have to dig deeper.  Just  like the public would be doing, but they'd give up!

Oct 10, 2017 07:13 PM #10
Rainmaker
440,939
Sonja Patterson
Executive Real Estate Services - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Great post Bill! Look at all those RED arrows!  Those looking for patio homes Cincinnati and Dayton are in luck to have   !

Oct 10, 2017 07:45 PM #11
Rainmaker
3,096,542
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Bill,

Love your big photo..perfect for your post. Niche marketing is the way to go and you have found yours! Excellent results and advice!

Oct 10, 2017 08:05 PM #12
Ambassador
2,092,340
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I agree with Melissa Brown - you're a wealth of niche knowledge, Bill!

And, I have to tell you - I saw the photo when I first clicked on the page and thought, 'Waldo' and lo and behold, your first line included 'Waldo!' Great minds! LOL

Oct 10, 2017 09:01 PM #13
Rainmaker
2,418,226
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think it’s all about authenticity and everything goes from there and kind of flows from there

Oct 10, 2017 11:59 PM #14
Rainmaker
3,600,630
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips and inspiration. Have a good day.

Oct 11, 2017 03:13 AM #15
Rainmaker
1,009,308
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Another great post regarding the necessity of niche blogging! I remember explaining blogging to other agents who all decided it wasn't something they were interested in... That's fine by me!

Oct 11, 2017 03:41 AM #16
Rainmaker
1,340,525
Lise Howe
Long and Foster - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

deep is so much better - I completely agree - and am working my way through to being the condo queen of Bethesda! 

Oct 11, 2017 04:01 AM #17
Rainer
343,001
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC
CNS

Wonderful suggestions that we all can apply regardless of our individual practices.  Thanks for sharing!

Oct 11, 2017 04:10 AM #18
Rainmaker
264,935
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Those red arrows point the way to people who know what they are doing and obviously stand out from the crowd.

Great post.

Oct 11, 2017 04:29 AM #19
Rainmaker
251,016
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

Great feature and reminder of what pays off when you are persistent.  Thanks for the reminder and encouragement.  I love the reference to Where's Waldo in the real estate realm.  This is so true, and also unfortunate that some agents don't have the expertise you have in your niche market.  They should go with you!  Have a great day and thanks again!

Oct 11, 2017 04:57 AM #20
Ambassador
2,298,073
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

We wish more buyers would give us the chance to help them, especially those choosing new construction.  But we see it all the time, buyers walking into the model on their own, and not knowing that there just MIGHT be a better fit community for them that we know about, but they don't.

Oct 11, 2017 05:04 AM #21
Ambassador
246,031
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

Liz and Bill, this is great information - I literally wrote my key word strings down on the back of a napkin!  Now, many blog posts later, I'm adding to that list.  We've just started doing Construction Loans, so New Constrction wil be one of my terms!  Wish me luck!

Oct 11, 2017 07:23 AM #22
Rainmaker
912,981
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

You have done a commendable job with your niche and I think it's important that you are blogging not just about an area, but a type of home. That's a double whammy.

I'm wondering how you do Wordpress and IDX for under $100?

Oct 11, 2017 08:29 AM #23
Rainmaker
47,973
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

That is an amazingly actionable tactic!!!

Oct 11, 2017 09:40 AM #24
Rainmaker
493,048
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

What a wonderful photo you picked for this post, BLiz. You know I'm a believer in the mighty niche blog. My AR posts are still my best-pulling assets.

Oct 12, 2017 10:19 AM #25
Rainmaker
61,678
Lee Keadle
Carolina One Real Estate - Charleston, SC
Keadle Real Estate Group

Wish I had that many results on Google's search pages!  I can imagine how much work you've put in to make it happen!

Oct 13, 2017 07:02 AM #26
Rainmaker
1,255,934
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Good stuff, Bill, and your examples show that it is working. Good job. 

Oct 13, 2017 01:15 PM #27
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