"Hello, My name is Waldo."
Okay, it's not, but if you're a real estate agent doesn't it sometimes feel like you're the Waldo in a crowd of thousands and you're hoping that home buyers and sellers will find YOU instead of your competition?
I don't know the latest total count of agents in our direct market, but between Cincinnati and Dayton there are thousands and thousands of agents. It's pretty easy to get lost in that crowd.
So how do you get noticed? I think it comes back to knowing your market and putting what you know out there to help you get found. Last week we talked about selecting your blogging niche.
There's a reason I keep hammering at niche blogging on our Tuesday posts. It's a way you can get noticed in a crowded world, and it's a VERY cost effective way to get it done. You can, if you're willing to do the work, develop a large digital footprint where it matters.
If you push niche blogging and develop your broadcasting avenues (blogs, IDX webpages, Pinterest, pick your social media outlet of choice), your odds of getting found climb phenomenally.
For instance if I do a Chrome incognito search on Google for "Cincinnati new construction patio homes for sale", the Page 1 results are as follows:
Ditch "new construction" out of the search term and we get the following page 1 results:
Obviously results may vary depending on how clean the search is. And of course if you're willing to shuck out the bucks, you can get top placement with ads as some of the builders have done with the first search.
However, we know consumers prefer organic results and each of those red arrows is a page/site/outlet that WE provide the content for.
The net effect is anyone searching for our main terms or their iterations is LIKELY to find us. We're now getting found in that crowd of thousands of agents.
Now getting found by itself doesn't necessarily cause business growth. Behind those links has to be the content the consumer wants when they click.
Now once they click, MAYBE they call us, MAYBE they don't.
They can decide that they just need the information and not us. It happens. They go back to their agent that doesn't know patio homes and say "take me over to X, that's where what I want is". Or (been there, done that), they'll head over to the builder without us because "they're going to get a better deal without an agent!!"... Ugggh. No, YOU'RE NOT!!
And of the ones that do call us, some will still want to stay with their own agent and just want information.
And some...they're the ones that say "we found you EVERYWHERE and we need you to help us!".
That last group? That kind of getting found is the goal for our blogging. My niche won't make us into some mega-team, but that was never my goal. Most years I'm going to help about 20-25 clients, with about half of them specific to our niche. That's comfortable for a two career guy like me.
And again, my investment is MOSTLY time. Our Wordpress site, IDX and hosting is less than $100/month. ActiveRain and our Outside blogs? Free for a long, long time. Pinterest? Free.
So take everything above into account and THAT is why we recommend finding a niche that can make a difference for you, the difference that gets you found.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz