While some say the Kardashians are simply famous for being famous, there’s something that home sellers can learn from this family of internet marketing moguls. And that is, photographs make all the difference. Do you think these women would garner 1.2 million likes on a grainy makeup-less selfie? I don’t think so.
That’s why they hire a team of photographers to take high-quality pictures for their social media accounts. The same concept applies when you’re trying to sell your house. You’ve got to put your best face forward. Some real estate agents may say to sellers, “you can take good enough pictures on an iphone these days”. Perhaps they are right. But why go for good when great can be achieved?
Typical iPhone Picture Of Home For Sale
Same Home Staged & Photographed By A Professional
The two pictures above show the same home, but don't you think the second version makes the home appear nicer?
Great Photographs Are Not An Accident
I can tell you one thing - Kim K. isn’t just snapping selfies on her iphone. She’s got professional photo-taking equipment, perfect lighting and a team of photographers to ensure she’s being shot from the very best angle.
And that’s what you need when you sell your home.
Professional pictures are worth the extra money that your real estate agent should be spending to market your home. If you want to get top dollar, you need to attract as many potential buyers as possible to come see it. High quality images mean better marketing materials, more views, more clicks, more likes and more exposure when it comes to advertising your house.
Additionally, professional photographers will give you tips on staging your home to ensure it looks, open, bright and inviting. From taking family photos off the walls (so potential buyers can imagine themselves living in the home) to removing appliances from the kitchen counters (so they appear bigger in the photos); these seemingly minor details can mean the difference in listing your home for $2,000, $4,000 or sometimes even $10,000 more.
It's About Putting Your Best Foot Forward
Another trick that you can take from the Kardashians is “digital enhancement”. While they may use technology to create flawless skin, you can work with an agent who is an expert in digital staging. This is a technique real estate agents use to promote homes on the internet. It is also known as virtual reality and it’s a process where internet browsers can “walk through the home” themselves, without ever having to get up from the couch. But if the experience is a good one, this can give them the extra nudge they need to take their online search offline...and into your home for sale.
And they won't get that "nudge" if the pictures don't excite them. Too often, I see images used in real estate marketing that appear to be forensic proof of existence rather than an artful expression of opportunity. This almost always works against the seller.
So when you’re ready to sell, make sure to interview a couple of real estate agents. Ask them about all of their marketing methods, including photography. Don’t be afraid to ask who they work with for professional photos and get samples of the photographer’s work. The idea is that the images appeal to the masses.
Remember, the more buyers you attract to your home, the more likely you are to create competition among multiple buyers, thus driving up the sales price and putting your photography investment back in your pocket...and then some.