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Branding Photo - “Look Who Sold Another One”

By
Real Estate Agent with Coldwell Banker Realty ~ 512.750.6899

Last year’s contest was so much fun I’m glad to see Dick Greenberg  brought it back! I like the different categories and the celebration of the role of photography in our business.

Branding ourselves is crucial to compete for consumers in today’s world. First we have to understand who we are, what we have to offer and how we can make a difference. It’s critical to understand the target audience we want to connect with. Pairing these two takes time and research to see if we are a good match.

I made a decision a long time ago to market to my community and become “Top of mind” when anyone thinks of real estate. Do I want all the business? Certainly not! I want the business of consumers that value what I do and contribute to the neighborhood.

A branding photo that I use extensively in my marketing has brought me lots of name recognition. I even take calls from residents saying, “I want you to list my house and don’t forget I want one of those: “Look Who SOLD another one” in my yard when it sells!”

When my listing goes under contract I always post a rider that says Contract Pending/Taking Backups! Once we are through the option period and appraisal and are cleared to close…up goes my SOLD rider and this sign:

My newest video also includes this photo as well as the many posts I write about Canyon Creek. I am proud to say “I’m the most frequently hired Realtor® in Canyon Creek” and this photo has helped me reach this goal.

 

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ReloAustin.com
Austin Real Estate Website

CanyonCreekNews.com
Canyon Creek Neighborhood

I specialize in Listing and Selling homes in the NW Austin Area. I use my experience to guide clients through the process, whether selling or buying. It’s a beautiful thing when your career and a passion come together. I love what I do!

 

Comments (18)

Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Love the photo and really feel that this is the perfect way to cement the message of competence and your brand.  You are top of mind in your Ausin community.

Oct 18, 2017 08:49 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Dorie Dillard,  Love that sign and something that maybe I should look into,  thanks.

 

Oct 18, 2017 09:32 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Great job Dorie Dillard  I have to get into this contest before it is over ,,Great picture

Oct 18, 2017 09:56 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Dorie - That is a perfect branding photo and your deep involvement in Canyon Creek makes people want a sign like that in their front yard.

Oct 18, 2017 10:19 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the picture and your marketing idea. Have a good afternoon.

Oct 18, 2017 12:23 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

What a fabulous idea, Dorie. That is defiitely going to stick in people's minds when it comes to selling their home.

Oct 18, 2017 12:35 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Dorie -- you're a smart person with the smart marketing to match.

Oct 18, 2017 01:36 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Excellent branding Dorie!

Oct 18, 2017 03:15 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

That is very catchy and very different from the riders we typicall see.  Nicely done.

Oct 18, 2017 03:30 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning Dorie.

Well now this is a first for me.  Hmm, I think I'll go see what the cost would be to do the same

Oct 19, 2017 02:55 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Dorie, great branding idea, you truly are the Canyon Creek REALTOR®.

Oct 19, 2017 08:18 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Dorie. How very smart you are and how neat and focused this is.

Oct 19, 2017 08:55 AM
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Love this - !!  Love the sign, love the dedication you exhibit to your community and I love that the marketing has come back to applaud your efforts.  Thank you for sharing!

Oct 19, 2017 08:59 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Dorie - That is a wonderful branding photo and does a great job highlighting your dominance of your market - I like it a lot. Thanks for your contest entry!

Oct 19, 2017 12:48 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

That is excellent Dorie. I think you are doing a fabulous job getting the message across that you are the agent to call.

Oct 19, 2017 04:52 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Dorie... all I can say is I love that sign. Loved it the first time I saw it on one of your posts... and loved it just as much now.

Oct 20, 2017 06:50 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Everything about this is grand and engaging, just like you!! 

Oct 21, 2017 01:33 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I like your "Look who sold another one" sign, Dorie.  Great idea!

Oct 22, 2017 08:41 AM