I'm in Washington, DC this week at the NAR Mid-Year meetings - this is the 100th year of NAR, and the 105th year of Harley Davidson.  Yesterday, I opened the hotel's USA Today and this is the ad on the back of the Business Section (minus the really cool bike):

We Don't Do Fear

Over the last 105 years in the saddle, we've seen wars, conflicts, depression, recession, resistance, and revolutions.  We've watched a thousand hand-wringing pundits disappear in our rear-view mirror.  But every time, this country has come out stronger than before.  Because chrome and asphalt put distance between you and whatever the world can throw at you.  Freedom and wind outlast hard times. And the rumble of an engine drowns out all the spin on the evening news.  If 105 years have proved one thing, it's that fear sucks and doesn't last long.  So Screw it.  Let's Ride.

An article in Milwaukee Journal Sentinel online reviews this brilliant ad campaign, and Harley Davidson's counter to the bad news in the press.

I'm hanging the full-page ad in my office work room when I get back to Denver!