Google Wants Content, But People Get Bored...

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? 

Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to write for both search engines and the actual people that read our stuff. Unless you don't care about that. If you're just trying to fill your site with words, then go for it; grammar, spelling, and comprehension mean nothing, but just understand Google will know that people are not actually reading the content, it's just filler on a page. 

But, if you're reading this, you're probably not doing that. 

So how do you satisfy both?

I know, I hear you saying, "I never write for search engines; I don't care, I want to write for people" and that's great! But is your content being found by real people? You may have an awesome story to tell but if no one can find it, what's the point?

We have to write for people and market for search engines.

Sounds easy, but hard to do ... well.

Do you have Thin Content

Thin Content

First off, stay away from thin content. These are pages on your site with less than 50 words. Google knows that you probably won't have a lot of content on login or contact pages but if most of your pages have infographics, video or just very little content, the whole site will start to get penalized.  

Make sure every page, post, and article on your site is well written and has at least 300 words. More is better in many cases and great posts over 1,000 words can often go far.  But, don't give us a wall of words either. Look at these two pages, which would you rather read?

better layout

 

We have about a 2-second attention span. I remember watching Sesame Street as an adult and realizing there is something different happening every 2-3 minutes. Well, kids need that to stay interested, but in our fast-paced, instant gratification world, so do adults. If we don't find what we're looking for or are interested in about 5 seconds, we move on... Have I lost you? Are you still reading? Maybe you've skimmed the page for the highlighted points? Did anything strike you as interesting? 

We honestly don't even read every word nowadays. We look over the article to see if it will inform us or excite us. If not, we move on. Are you losing people fast? 

 

Think about how you read... are you writing that way?

Are you giving people images, points, headers, lists, great titles and answers? Why would someone come to your page? Are you regurgitating the same information 8 million ways?

I have a client that wanted to write on one specific community. We wrote every post on this area adnauseam. None of the pages were really doing amazing. Maybe one or two were on the 1st or 2nd page here or there. So I decided to blend them all together. I took all the major points about this community and added it to one amazing page with links, images, headings, and resources. Guess what? That page is #3 on the 1st page of Google for that community now. We were informative and exhaustive and it paid off. 

 write to understand

You have to write the way people can understand and comprehend but also relate.

 

If we are too professional in our words and structure, it may go right over people's head and they'll get bored. I'm not saying to make mistakes, but be real. Let people know you're not just reiterating another news piece or wiki content. Let people know why YOU love the community. Why YOU feel buyers or sellers should do something a certain way. And YOUR experience. People will feel a more genuine approach to your writing.

Be silly, be real, be honest, and be correct. That last one is huge! Don't lie or give false information just to sound better. People will find you out. If you quote someone, give a reference or credit the original piece. It's okay to do that to a degree. You're not plagiarizing if you attribute the original author so long as you are not passing off the entire piece as your own. 

Read More: Ranking means nothing if your conversion rate is low

 

Over-optimization

Are you craming in 18 keywords per article? If you're writing style sounds like this:

"Welcome to Orlando homes for sale. If you're looking for Orlando homes for sale or Orlando real estate, we can help you find the right Orlando home today. Search our site for Orlando properties for sale and all Orlando real estate with the best Orlando real estate buyer's agent around."

Just stop it. Seriously... stop it. Moving on...

visually appealing

Give them the visual.

 

Do you like reading a wall of words? Probably not. We get eye fatigue and bored. We need something fun for our brain to process. Even if it seems unimportant, that image that breaks up the text gives our brain a little recess so we feel we can continue the article. Give people images (not copyrighted images) and add your own flair with sites like Canva.com. Give people graphs, infographics (but not just that), and fun images to put an illustration to what you're saying, and/or video to go along with it. 

 

Then spread the love. 

I always say this; don't let your content work in a vacuum. Get it out there, and then get it out there again and again! Share it on social media, link to it from different future and past articles, boost it, like it, tweet it, Pin it, scoopit, Flip it, Reddit it, however you can, get that information out there so it's shared more and more. The more people share it, the more valuable Google will view it and therefore continue to rank it higher and higher, eventually getting you to that coveted search engine spot where the leads come rolling in. 

Read More: The Best way to syndicate your blog and why

 

The content you create today may be the authoritative source that drives people to your site tomorrow. Don't make it boring, make it great! 

 

More Ways to Create Awesome Content

 - Why a little SEO doesn't cut it

 - Making your website stand out!

 - News articles and market reports - duplicates and SEO No-No's

 - Personal SEO - Who we are, what we do

Posted by

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/06/2018 01:00 AM
  2. Gabe Sanders 10/26/2017 11:50 PM
  3. Tony and Suzanne Marriott, Associate Brokers 10/31/2017 04:45 AM
Topic:
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Show All Comments
Ambassador
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

That's the challenge I have.  Why does one subdivision page rank really well, and another one written in a similar content fashion not make it.  One of these days in my free time (bwahahaha) I've got to look closer and see if I can discern the why.

I don't have problems writing more than 500 words in a post in what I try to keep in a conversational tone.  For that matter I almost can't post less than 300 :)

I don't have issues with reading longer posts either (like this one) as long as the content is compelling and the aesthetics don't kill my tired eyes.  Bill

P.S.  If you need a Cincinnnati real estate agent that specializes in Cincinnati patio homes for sale in the Greater Cincinnati area, you won't find a Cincinnati agent that knows more about Cincinnati patio homes for sale <evil grin>

Oct 19, 2017 06:26 PM #29
Rainmaker
447,986
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Tammy, you're amazing what a great article.  I am going to really ponder this article, very enlightening.

Oct 20, 2017 12:53 AM #30
Rainer
108,620
faye schubert
Keller Williams Tri-Lakes Realty and Lake of the Ozarks - Branson, MO
technology and marketing specialist

I always enjoy  your posts that make me circle back and check that I'm doing what was intended to do: provide the user good information in an easy to read format, AND I get the attention of google for the page.

Oct 20, 2017 04:38 AM #31
Rainmaker
4,498,243
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. This is excellent advice to share.

Oct 20, 2017 08:10 AM #32
Rainmaker
1,349,113
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

There's a formula to writing a good post. Many agents don't have it/don't do it & yet expect results. It's not just one thing darn it.

Oct 20, 2017 10:13 AM #33
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Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Awesome Post! See, I didn't need 300 words to get my point across :)

Oct 20, 2017 01:48 PM #34
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

the post has so much good information, no hype, no BS. Thank you. Will be coming to it and check the links, too

Oct 20, 2017 04:04 PM #35
Rainmaker
431,313
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Clever idea to blend several community posts into one--I always apprciate these google related tips re: blog posts from an expert!

Oct 22, 2017 10:09 AM #36
Rainmaker
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Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Thank you for the tips and information. Thanks for the motivation to do better too. 

Oct 22, 2017 08:16 PM #37
Rainmaker
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Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Another great post on SEO. Since all of the changes happened on Google, I can attest to dropping like a rocket.  Back to the drawing board.  Your post was timely!

Oct 23, 2017 03:00 PM #38
Rainmaker
2,704,453
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Missed this one...I feel a bookmark coming on !

Oct 27, 2017 05:03 AM #39
Rainmaker
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Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Tammy Emineth "Do you like reading a wall of words? Probably not. We get eye fatigue and bored. We need something fun for our brain to process. Even if it seems unimportant, that image that breaks up the text gives our brain a little recess so we feel we can continue the article."

Right on target - and - re-blog!

Oct 31, 2017 04:45 AM #40
Rainmaker
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Sandy Padula and Norm Padula, JD, GRI
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Thank you for sharing these thoughts with us, Tammy Emineth and it is <Bookmarked> for future reference!

Oct 31, 2017 07:13 AM #41
Rainmaker
768,998
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

I like what you said about writing how you read. Creating a fun experience for today's reader.

Nov 07, 2017 05:59 AM #42
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Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 A great blog post with useful tips and advice.  "Keep it human".

Jan 06, 2018 08:13 AM #43
Rainer
372,494
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC
CNS

Just catching your post now.  Great pointers.  Tagged, along with the links, to share with our new Agents.  Thank you!

Jan 14, 2018 04:25 AM #44
Rainmaker
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Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy Emineth ,

You are amazing and so glad to see this article featured! I caught it on Carol Williams "Second Chance Saturday" series and so glad I did. Very informative tips!!

Jan 14, 2018 05:53 AM #45
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Wow there is some great content here, Tammy. Thanks so much for your wisdom, guidance and suggestions. I've bookmarked it since I have to re-read it a few times, and keep it all in mind for my online writing going forward.

Enjoy the rest of your weekend.

Jeff

Jan 14, 2018 11:24 AM #46
Rainmaker
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M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Another of your posts I'm bookmarking.   Thanks Tammy Emineth !

Jan 16, 2018 09:31 AM #47
Rainmaker
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John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Tammy, thanks for sharing clearly your ideas.

I see some changes I can make and look forward to better engagement and notice.

Jan 16, 2018 12:17 PM #48
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