Why you shouldn't respond immediately to a lead!

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066
http://actvra.in/57Mt

This morning, I got another lead from one of my websites.  I know that one of the keys to converting online leads is to reply quicker and better than our competitors.  Here is the lead:

                        Congratulations! A new visitor has saved a listing they found on your site to their favorites!

                        Visitor Details
                        Name: JimmiNi
                        Email: jimosa4ccf2@hotmail.com
                        Zip: 29327
                        MLS#: 98622764

                        This would be an opportune time to contact them to let them know about your services
                        including how you can be of help in their search for a new home.

 

I quickly stopped what I was doing and logged into the MLS to research that MLS number so I could respond with specific details about the property since it is not one of my listings.  I also like to pull up similar properties so that if they don't like that one, I have others in mind to suggest. It also gives me a chance to pull up data on that area if need be (school districts, average house prices, market statistics, etc.)  

Here in Boise, Idaho area, our average sales price is just under $300,000 so I was getting excited as I pulled up that listing to learn that this potential buyer was interested in a beautiful 31 acre gated waterfront estate lot for $1,950,000.  This is a beautiful property has a 10 acre private lake, live stream, gorgeous mountain views, sporting wildlife like turkey, deer, bald eagles, etc.  There is even a conservation recorded to keep the adjacent property from ever being developed.

Such a property will take a very affluent buyer, so I decided to pull up anything I could find about phone number and email of the person that inquired so I could prequalify them a little and to learn a little about them before I contacted them.

Thanks to Google, I learned a lot in a hurry:

jimosa4ccf2@hotmail.com spammer

 

I have no idea what series of events would have happened had I taken the time to contract this potential buyer of a $2 million listing in Eagle, Idaho; but I don't think it would have resulted in a commission!  I will let my competitors deal with that.  I have a few agents in mind that I should "refer" that lead to,  They would deserve each other!

 

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The Art Of Marketing You
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Tags:
real estate spam
online real estate leads
progressive realty corp
jim paulson real estate educator and trainer
website leads for realtors
eagle idaho estate listings

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Rainmaker
1,367,188
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Jim - it pays to do a little homework on the lead because there are many spam leads.

Oct 22, 2017 10:34 AM #1
Rainmaker
3,423,785
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Jim,

I would have done the same thing.  One has to research, because this one is definitely a spam lead.  A

Oct 22, 2017 10:54 AM #2
Rainmaker
1,395,839
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Jim Paulson This story is further support for my SOP when receiving online leads. Sandy always criticizes me when I research the lead first but, I refuse to chase a ghost , let alone a spammer.

Oct 22, 2017 10:58 AM #3
Ambassador
2,276,318
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

You are one smart cookie for not falling for this one.  I love that google provided that information.  You just never know these days.

Oct 22, 2017 11:33 AM #4
Rainmaker
940,740
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

There is so much info online these days, good for you in using it to avoid a lot of wasted time. 

Oct 22, 2017 11:43 AM #5
Rainmaker
464,614
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Oct 22, 2017 11:50 AM #6
Rainmaker
98,599
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY

Good for you for not being the eager beaver and instead, taking the time to research the potential buyer.  There are a lot of scam artists out there.  Thank goodness you didn't waste too much time on this lead.

Oct 22, 2017 08:13 PM #7
Rainmaker
278,558
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I felt like responding with one of my email accounts set up to respond for potential spam, but didn't want to go down that rabbit hole of distraction.

Oct 23, 2017 08:30 AM #8
Rainmaker
278,558
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I just received a call from Comcast.  Evidently this spammer is now trying to enroll people without their knowledge for Comcast service in order to get their referral fees.  Glad I wrote this blog since it alerted Comcast to the scammer. ;)

Oct 23, 2017 12:56 PM #9
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Jim Paulson

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