Colts and Fillies Are Trained | We Send Agents Out On Their Own!!
Barbara Todaro "Rather than directing new agents to use their Sphere of Influence to secure listings, train them to market properly. Properly marketing for listings would be a worthwhile effort from any trainer/mentor toward adding to the success of a newly licensed agent."
Right on target - and - re-blog!
I just read a statement in the Q&A section of ActiveRain that quoted Inman News as saying “more than 80% of listings are either referral or sphere of influence.” The next question that was asked was “Should we not direct the newer agents to Work by Referrals?” I thought I’d share my thoughts on this topic.
Everyone strives to totally work by referral and to never market again in search of new listings. That’s quite a feat, and although many of my listing leads are from past clients, I continue to market diligently and consistently for new listing leads.
For a new agent to work by referral to secure listing leads is futile. That’s a slow process for a new agent who does not have a large sphere of influence. In order for a listing agent to maintain a top ranking for listing secured, that agent must do marketing “to shake that fruit from the tree.”
Consistent marketing complements branding efforts. Consistent marketing is what’s required, especially in a sellers’ market, when listings are scarce.
Rather than directing new agents to use their Sphere of Influence to secure listings, train them to market properly. Properly marketing for listings would be a worthwhile effort from any trainer/mentor toward adding to the success of a newly licensed agent.
The goal is to train for the future success of the agent. Once the training is accomplished, and the agent has a firm grasp of what’s required and the reasons for those requirements, the agent will be capable of making adjustments as they progress with his/her listing program.
The key to success with listings is to continue to market consistently and to be branded as a listing agent. I can’t even imagine that happening with the slow pace of relying on one’s Sphere of Influence to accomplish that task.
Just my thoughts on that topic…..
Barbara Todaro, sales manager of RE/MAX Executive Realty
Marketing Agent for The Todaro Team
308 W. Central St...suite E
Franklin, MA 02038
508-520-9881
www.todarosellsfranklinma.com
Exclusive Marketing Agent for The Todaro Team
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