What do you consider to be your Referral Sources? I went to a seminar a year ago and one presenter stressed the number of referral sources will define your business. He said not only define these sources, but work them often to ensure a strong pipeline of business.
Think of where your referral sources come from -
- Sphere (database)
- Web site (multiple sites?)
- Other blogging platforms
These are the first ones I thought of, then I thought of other opportunities -
- Networking groups
- Designations - CRS
- My Lender (he has walk-ins all the time)
- Farm Area
- Facebook, Pinterest, LinkedIn, Google Plus
These are the ones that work for me, but thought of other areas -
- Daycare groups (growing families need bigger homes)
- Bowling league
- Golfing league
- Sign Calls
- Open Houses
I also have had several referrals from a real estate office in Albuquerque (the office manager has my name and information) and a couple in Colorado Springs where I get many leads. I have been in Lowe's or Home Depot and the shoppers had questions about selling their home while they are looking to update/upgrade before putting their home on the market. Early in my real estate career, I was told buying leads will never pan out like the leads you produce yourself, and have never bought one lead!
At this seminar, the presenter said the more referral sources you have (and work regularly) your business will flourish. I still have to say the best way to build your business is to call your A Clients and keep in touch. Don't talk business, ask about THEM, and they will always think of you when anyone wants to buy or sell. (FORD) My A Clients have done business with me in the last 5 years, have given at least a couple referrals or are thinking of moving. The A+ clients invite me to family events, an occasional Sunday dinner and stay in touch more closely.
Do you have Referral Sources to add to this list?
Work your Referral Sources, and your business will grow!