5 Real Estate Marketing Mistakes You Should Never Make.

By
Services for Real Estate Pros with PropertyMinder, Inc.
http://actvra.in/5872


by Andy Coffaro

PropertyMinderMarketing

Attempting to get ahead of the competition is critical to the success of any business, but it’s especially true in the real estate industry. Competing agents, online services, and more are all vying for the same prospects and sizzling-hot leads you are.

That’s why it’s important to conduct an internal marketing audit to make sure you’re maximizing your efforts and return on investments.

What are some of the biggest issues you should be looking for?

We’re so glad you asked, because here are 5 real estate marketing no-no’s you simply must avoid and fix today before you miss out on more prospects and listings.

  1. Your website is a hot mess

Have you ever visited a confusing website so convoluted that you closed your tab in the blink of an eye? Well, that’s what your future clients are doing if your site is a mess.

A quality real estate website should make very clear who you are, the area you sell in, the clientele you serve, contact information, social media links, a newsletter signup form, and more.

It’s also important that the information is conveyed in an easy-to-read manner without all kinds of wild fonts and images. Keep it professional and make sure it’s a representation of you.

 

  1. Social stubbornness

Take a look at your social media properties right now. Are you:

  • Leveraging all the top platforms like Facebook, Twitter, Instagram, Pinterest, and Snapchat?
  • Making sure to post on a regular basis?
  • Utilizing the 80/20 rule where 80% of your posts consist of insightful and helpful links and info whereas 20% is direct marketing?
  • Making sure everything from contact info to messaging are the same on your social channels as they are on your website?

 

  1. Missing metrics

You can’t know if your marketing efforts are successful if you don’t measure. A few examples:

  • Are you checking your CRM to look at your email newsletter open rates? How does that data inform your next newsletter and the one after that?
  • If you’re running something like Facebook ads, pay attention to which ones are the most successful. Ride those like a rocket ship and ditch those that underperform.
  • Did you install Google Analytics on your website? If so, where is traffic coming from? What pages on your site engage your prospects and which ones have them closing their browser with the quickness?

 

  1. You disappear

No matter what platform you use for marketing – from a blog to social media to old fashion flyers in the mail – you need to make sure your audience is hearing from you on a consistent basis. Otherwise, you’ll fail to stay top of mind and your prospects could wind up in the hands of the competition.

 

  1. Scared to fail

Don’t be so paralyzed by the fear of failure that you don’t take chances. Marketing isn’t always an exact science, so be prepared to test different strategies, evaluate, test, evaluate, test, and repeat until you maximize your ROI.

Need a bit of help with your real estate marketing this fall? Feel free to contact us so we can help you attain more leads and sell more homes today.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Topic:
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Groups:
Active Rain Newbies
More Referrals: Strategies & Tips on Getting More Referrals
Rainmaking - Internet Marketing Strategies
Marketing 101
Tags:
marketing
website
listings
real estate website
roi
crm
social media
client relationship management
lead nurturing
listing generation

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Rainmaker
411,071
Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005
Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Rancho Mirage, & Palm Springs. - Palm Desert, CA
Call (760)799-8460. www.JustListedinPalmDesert.com

Great tips, thanks for sharing. There is always so much to do when we're not out working with clients. Never a dull moment.

Nov 07, 2017 01:42 PM #1
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thank you for your positive feedback, Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005! You are so right: never a dull moment!  - Tim

Nov 07, 2017 01:45 PM #2
Rainmaker
2,199,171
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Those are important list of real estate marketing mistakes to avoid.

Nov 07, 2017 04:10 PM #3
Rainer
374,762
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Andy,

A word to the wise.

Nov 07, 2017 07:56 PM #4
Rainmaker
281,997
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for giving us tips on what to avoid in our marketing.

We often do these things and wonder why our business is not growing.

Nov 08, 2017 07:33 AM #5
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thanks, John Pusa! Always great hearing from you. - Tim 

Nov 08, 2017 10:37 AM #6
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're very welcome, John Wiley! And you are so right - it's imperative to stay mindful and aware. - Tim

Nov 08, 2017 10:39 AM #7
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

+ thanks for the "like," Thomas McCombs! - Tim 

Nov 08, 2017 01:51 PM #8
Ambassador
2,195,241
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You know, I like your idea of 20% being marketing - actually marketing YOU! I do not do that - I am more the 'source' for info and market my listings but, RARELY me. I know, that's ridiculous but, it's a hang-up I have! LOL 

We are having a team meeting about some similar topics tomorrow - I'm going to address how I can get that part done a bit better. 

Great tips, Tim! All, something to definitely be mindful of.

Nov 13, 2017 02:20 PM #9
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thank you so much for the kind and generous feedback, Debe Maxwell, CRS! And I completely understand. You being the "source" for info will undoubtedly earn you a reputation (which it probably has already) as a neighborhood expert that folks can turn to and rely on for everything they need to know.  That in itself says a lot about YOU (your reliability, professionalism, wisdom, insight and integrity). Maybe give yourself room to highlight some of your accomplishments and success stories. You deserve (and have earned) it all!  - Tim

Nov 13, 2017 06:47 PM #10
Ambassador
2,195,241
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a kind thing to say, Tim - thank you!

I feel like there's only the rarest of days that go by that I am not asked by a former client for the name of a vendor or if I've tried the new restaurant at ____, etc.

I love that! It keeps me on my toes and my hubby obliges my requests to 'try this new restaurant' or 'check out this new local store/market' when we're out and about together! For us, it's a lifestlye, not a job!

Nov 13, 2017 07:47 PM #11
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

So awesome, Debe Maxwell, CRS! "It's a lifestyle, not a job" - adore that - very powerful and speaks volumes about your dedication.  - Tim

Nov 14, 2017 11:39 AM #12
Ambassador
3,336,108
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Tim

Thanks for the marketing advice. Bookmarked for further reading - I know there is more I can and should be doing.

Jeff

Nov 19, 2017 08:59 AM #13
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're very welcome, Jeff Dowler! Always grateful to cross paths and exchange ideas with dedicated, talented, and diligent folks, like yourself. - Tim

Nov 20, 2017 11:49 AM #14
Rainmaker
383,932
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

Apparently we are in good company with second chances. I agree with the tips, never disappear from social media. Even Facebook reminds me if I haven't posted in a while. 

Nov 21, 2017 12:31 PM #15
Rainmaker
277,009
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thank you, Pat Starnes, Brandon, MS! I recently noticed that Facebook sends those reminders - what would we do without it?  - Tim

Nov 21, 2017 12:36 PM #16
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