Dare To Sparkle In An Online Marketplace

By
Real Estate Agent with Berkshire Hathaway Homesale Realty RS334568
http://activerain.com/droplet/59tP

I remember being a child and accompanying my dad to visit the office of a travel agent.  Upon arrival, we were warmly greeted by a cheerful agent in a bright, welcoming office that had overly sized chairs and alluring posters that lined the walls inviting vacationers to every imaginable spot on the planet.  The agent was funny and shared insightful information and with a bright smile and some finalization of details, within an hour, my dad had booked a dream vacation to surprise my mother.  We exited with hands full of brochures and my promise to not 'spill the beans' to mom!

If you're under the age of 30, you might be scratching your head since you may be stuck on wondering what is a 'travel agent?' 

Today, our vacation plans as well as most other business interactions start online and each day we communicate with numerous people we do not know.  

So, the question looms - what differentiates one site/person/product from another that may seem to serve the same purpose?

When all other factors remain constant, is it possible that we do business with the one that makes us

feel something different?

The business marketplace is fierce and those that lack professionalism tend to get lost in the shuffle.  However, those that can mix professionalism with authenticity, are those that shine just a bit brighter

So, you might ask - How does one bring a 'realness' when most interactions start online?  

I think it's in the details - so there's no 'one size fits all' but here are three things to ponder...


-Write authentically - 
-Share unedited direct quote testimonials from clients - 
-Don't be robotic - Share your fun side - 

Are you catching my 'not-so-subtle' drift...??

In an age of perfection - Dare to Be Real - Be You - And You'll
Sparkle Like A Genuine Diamond...!!

Please Feel Free To Click Here To Visit My Website.


Photos by Anne Edgar, Joey Pilgrim , Warren Wong on Unsplash



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/26/2018 01:00 AM
Topic:
Real Estate Best Practices
Location:
Pennsylvania Cumberland County Carlisle

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Rainmaker
744,778
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Fortunately, one of my most successful networking partners is a Travel Agent and we've used her for 3 major vacations. There's a value to your time that you devalue when you spend doing what others should be hired to do for you. But, yes I agree, we need to sparkle online since many waste their time online vs. going straight to a pro. We need to be ready for both.

Nov 12, 2017 10:54 AM #36
Rainmaker
336,409
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thomas J. Nelson, Realtor,CRS,e-Pro I do appreciate you taking the time to share your perspective and thoughts about my post. 

Nov 12, 2017 11:16 AM #37
Rainmaker
856,203
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post and story.  It's so important to be informational and authentic!

Nov 12, 2017 07:10 PM #38
Rainer
61,414
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Great analogy. I like personal contact, too. Hopefully, this is the majority and not the minority.

Nov 13, 2017 07:27 AM #39
Rainmaker
336,409
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Jan Green Thank you for reading my thoughts and sharing your input.  Greatly appreciated!

Nov 13, 2017 08:21 AM #40
Rainmaker
336,409
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Anne Corbin - I so appreciate you stopping by to read my post and share your response.

Nov 13, 2017 08:22 AM #41
Rainmaker
1,035,719
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Keeping it real is essential in real estate!  Dallas still has exceptional travel agents that book "dream vacations."  Thanks for this inspiring post.

Nov 13, 2017 09:09 PM #42
Rainmaker
336,409
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Sharon Parisi - Thank you for reading my post and offering your response...greatly appreciated!

Nov 14, 2017 03:56 AM #43
Rainmaker
510,484
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

I like this advice, Maria. At my age, it is more than difficult to try to be anything BUT me. Do what you do best is my motto.

Nov 16, 2017 07:43 AM #44
Rainmaker
336,409
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Elva Branson-Lee - I appreciate your motto and transparency in honoring being the person you were born to be... Thank you so much for sharing your thoughts on my post.

Nov 16, 2017 12:00 PM #45
Ambassador
2,343,254
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, I'm SO with you on this, Maria! I see agents posting testimonials that are so 'fake,' it's obvious! They use 'Realtor® terminology' not, consumer terminology! I think you know what I mean it just screams of desperation to me.

Like you, I prefer authenticity with a bit of humor and I look for that in others as well!

Hope you're having a great new year, Maria!

Jan 09, 2018 08:38 PM #46
Rainmaker
4,063,585
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Maria Sapio be transparent and be YOU.... no faking it...it all shows through... nice message...

Jan 26, 2018 03:40 AM #47
Rainmaker
3,286,407
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Maria Sapio,

I'm so glad that Roy Kelley re-blogged your post! Its wonderful and so true. People can spot a fake a mile away! Being transparent and authentic is the way to attract others of like mind.

Jan 26, 2018 04:22 AM #48
Rainmaker
844,818
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686

Thanks Maria for the reminder to just be ourselves!  Gosh I had a great travel agent years ago, who always shined and got the best deals for my travels! I liked having someone else do the leg work to find the good deals and get the trip off to a wonderful start!

Jan 26, 2018 08:58 AM #49
Rainmaker
591,507
Joyce Marsh, Daytona Beach Florida
Premier Sotheby's International Realty - Ormond Beach, FL
Experts in Listing and Selling Waterfront & Luxury

I really enjoyed this post Maria. Oh how I miss the days of travel agents where you could go in a gather beautiful brochures for future dream vacations. Great story and an important message about keeping it real and being authentic 

Jan 28, 2018 03:23 AM #50
Rainmaker
3,286,407
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Maria Sapio ,

I'm so glad that your post is featured in Carol Williams second Chance Saturday series. I remember reading and commenting and really feel the AR God are asleep on not making a gold star for this one. We still use a travel agent as they have been in business a long time and still are a benefit for us..don't want to see their business close.

Feb 03, 2018 05:13 AM #51
Ambassador
3,445,531
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Maria

I loved this the first time I read it and came back to check it out again after Carol shared it. There are so many options in the online world for all businesses, and people in them, andmaking yourself stand out in a good way is so important.

Jeff

Feb 03, 2018 01:14 PM #52
Rainmaker
596,078
Laura Filip RE/MAX UTOPIA | 903-271-4978
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE

Dare to be real, be yourself. Folks really do like to see the real you

Feb 04, 2018 08:01 PM #53
Rainmaker
421,675
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I am reminded of a statement from long ago by a motivational speaker, "Be better than and different from everybody else in an attempt to stand out". I most definitely will be myself and hope that my personality shines through. :)

Feb 06, 2018 01:17 PM #54
Rainmaker
310,250
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I like your thinking.

Trying to be someone you are not is a very difficult task.

We should let our individual personality shine. 

Thanks for sharing.

Feb 07, 2018 03:42 AM #55
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Maria Sapio

Real Estate Agent- Carlisle, PA. Mariasapio.com
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