Dare To Sparkle In An Online Marketplace

By
Real Estate Agent with Berkshire Hathaway Homesale Realty RS334568

I remember being a child and accompanying my dad to visit the office of a travel agent.  Upon arrival, we were warmly greeted by a cheerful agent in a bright, welcoming office that had overly sized chairs and alluring posters that lined the walls inviting vacationers to every imaginable spot on the planet.  The agent was funny and shared insightful information and with a bright smile and some finalization of details, within an hour, my dad had booked a dream vacation to surprise my mother.  We exited with hands full of brochures and my promise to not 'spill the beans' to mom!

If you're under the age of 30, you might be scratching your head since you may be stuck on wondering what is a 'travel agent?' 

Today, our vacation plans as well as most other business interactions start online and each day we communicate with numerous people we do not know.  

So, the question looms - what differentiates one site/person/product from another that may seem to serve the same purpose?

When all other factors remain constant, is it possible that we do business with the one that makes us

feel something different?

The business marketplace is fierce and those that lack professionalism tend to get lost in the shuffle.  However, those that can mix professionalism with authenticity, are those that shine just a bit brighter

So, you might ask - How does one bring a 'realness' when most interactions start online?  

I think it's in the details - so there's no 'one size fits all' but here are three things to ponder...


-Write authentically - 
-Share unedited direct quote testimonials from clients - 
-Don't be robotic - Share your fun side - 

Are you catching my 'not-so-subtle' drift...??

In an age of perfection - Dare to Be Real - Be You - And You'll
Sparkle Like A Genuine Diamond...!!

Please Feel Free To Click Here To Visit My Website.


Photos by Anne Edgar, Joey Pilgrim , Warren Wong on Unsplash



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/26/2018 01:00 AM
Topic:
Real Estate Best Practices
Location:
Pennsylvania Cumberland County Carlisle

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Rainmaker
281,997
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Maria, thanks for making your point very clear.

Since we are told that the number 1 reason people select an agent is TRUST, it is even more important to be authentic. That will help us sparkle and shine.

Thanks

Nov 11, 2017 10:56 AM #26
Rainmaker
295,278
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Such a sweet story...I'm glad your post got featured.    It's a great reminder about how to leave a lasting impression.   That travel agent must have been really special for you to have remembered her after all these years.   

Nov 11, 2017 04:56 PM #27
Rainer
139,100
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Oahu Real Estate

Maria, thank you for reminding us that what we do as realtors can really keep the "real" in Realty in this increasingly digital world...

Nov 11, 2017 06:43 PM #28
Rainmaker
4,232,636
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Sunday morning, Maria.

Have a great day and an outstanding week.

Nov 12, 2017 05:52 AM #29
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

John Wiley - I so appreciate you taking the time to read my thoughts and share your response.

Nov 12, 2017 09:44 AM #30
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

M.C. Dwyer - It's true that we do remember certain people that make an impression upon us...

Nov 12, 2017 09:46 AM #31
Rainmaker
1,531,100
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Hi Maria - we all want to 'sparkle like diamonds' and you've reminded us one way in which we can do that. Thanks.

Nov 12, 2017 09:48 AM #32
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Monique Ting - I appreciate your comment - and yes, onward and upward - keeping the 'real' in real estate...

Nov 12, 2017 09:48 AM #33
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you Roy Kelley - Hoping you're enjoying an outstanding weekend - !!

Nov 12, 2017 09:49 AM #34
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Lottie Kendall - I'm glad you enjoyed the post and let's continue to keep that sparkle and shine alive and well!!

Nov 12, 2017 09:50 AM #35
Rainmaker
714,585
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Fortunately, one of my most successful networking partners is a Travel Agent and we've used her for 3 major vacations. There's a value to your time that you devalue when you spend doing what others should be hired to do for you. But, yes I agree, we need to sparkle online since many waste their time online vs. going straight to a pro. We need to be ready for both.

Nov 12, 2017 10:54 AM #36
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thomas J. Nelson, Realtor,CRS,e-Pro I do appreciate you taking the time to share your perspective and thoughts about my post. 

Nov 12, 2017 11:16 AM #37
Rainmaker
836,809
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post and story.  It's so important to be informational and authentic!

Nov 12, 2017 07:10 PM #38
Rainer
56,727
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Great analogy. I like personal contact, too. Hopefully, this is the majority and not the minority.

Nov 13, 2017 07:27 AM #39
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Jan Green Thank you for reading my thoughts and sharing your input.  Greatly appreciated!

Nov 13, 2017 08:21 AM #40
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Anne Corbin - I so appreciate you stopping by to read my post and share your response.

Nov 13, 2017 08:22 AM #41
Rainmaker
1,032,509
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Keeping it real is essential in real estate!  Dallas still has exceptional travel agents that book "dream vacations."  Thanks for this inspiring post.

Nov 13, 2017 09:09 PM #42
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Sharon Parisi - Thank you for reading my post and offering your response...greatly appreciated!

Nov 14, 2017 03:56 AM #43
Rainmaker
508,291
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

I like this advice, Maria. At my age, it is more than difficult to try to be anything BUT me. Do what you do best is my motto.

Nov 16, 2017 07:43 AM #44
Rainmaker
308,394
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Elva Branson-Lee - I appreciate your motto and transparency in honoring being the person you were born to be... Thank you so much for sharing your thoughts on my post.

Nov 16, 2017 12:00 PM #45
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Maria Sapio

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