Mike and Jennifer Rigley (buyers) 916.378.4671 / (sellers) 916-660-5823 Info@RigleyRG.com
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Here is a great blog I ran across by Cara Ameer, a broker associate and Realtor that I thought was worth sharing.
Trying to explain to the public how real estate agents spend their time is akin to explaining what a doctor or lawyer does all day. There’s a lot more that goes into “treating patients” or “handling legal matters” and the same goes for “helping people buy, sell or rent property.”
From a consumer’s first thought about making a real estate move to actually taking the leap (whether that means right now, next month or three years from now), the agent is incubator, initiator, action-taker, coordinator, scheduler, personal concierge, resource person, problem-solver, mediator, miracle worker, red-tape cutter, transaction manager and chief make-it-happen officer of everything else that doesn’t fall into the prior categories.
They may delegate some of these roles, but nothing gets completed without their oversight and input into what needs to be done and how.
An agent has a workday like anyone else, but there are typically little to no boundaries to that agent’s day and week. Here’s how an agent’s workday often goes:
There are no official days off in real estate. You might have spans without any scheduled appointments, but there are always inquiries, emails and texts to respond to.
Agents are “on” no matter where they are. In our instant-response society, buyers and sellers won’t wait long for an answer. The job often begins early in the morning or the night before managing emails and follow-up communications — phone calls and texts about any number of things from showing feedback on listings, following-up on in-progress transactions and creating to-do lists for assistants and staff.
2. Watching Inventory
Houses are bought, sold and taken off the market daily. Agents must be on top of the MLS to ensure their clients don’t miss their dream home.
Agents review MLS activity for any pertinent listings and updates on properties of interest to their buyers and sellers (competitive listings, price changes, under contracts, back on the markets, off the markets or solds, etc.) and notify their clients of relevant information.
3. Building a Database
A great agent has a well-organized database that he or she is constantly updating. Agents must continually update their contact databases with new customer information, updates to existing customer contact information, birthdays and new-home anniversaries, and more.
Open houses, scheduling showings, appointments, coming up with house hunting itineraries – it’s all in an agent’s daily routine.
And Murphy’s Law says the property that’s causing the scheduling difficulties will be the one at the top of buyers’ wish list. Agents have to find a way to make it happen.
5. Making Contact
To keep that pipeline full, agents must connect with prospects and discuss their real estate needs. Agents reach out to establish initial contact, discuss real estate needs and provide advice on the market to customers who have just been referred to them.
6. Attending Appointments
Meetings with buyers and sellers as well as meetings with inspectors, appraisers, contractors, stagers, photographers, and repair people, etc., are all a part of the transaction process.
Oftentimes agents will be juggling these meetings with the sellers from six months ago who call and want to meet immediately — or the inactive buyer couple who suddenly found the perfect home that they need to see right this minute.
Negotiations can go on for weeks, and during that time, agents must ensure that everyone is doing their part to make the deal happen. There are an endless number of tasks that agents must ensure get done from contract to close, from reminding clients about utility transfers to ensuring the seller has everything moved out on the day the buyer legally takes possession.
If any sticky situation gums up the works, it’s an agent’s job to find new paths to get the job done. Problem-solving and crisis management happens at every turn. This entails educating clients about the realities of what they are trying to accomplish; running down information about a community, association or property; or troubleshooting umpteen potential issues that could derail a property search, transaction or closing.
Agents devote thought and resources to each piece of marketing they produce, including their websites, newsletters, postcards, videos, social media posts, property ads, etc.
Agents are the catalyst for the entire process of buying, selling or renting a property; and, from that perspective, they help keep the economy moving in every sense of the word.
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