Green Sheet

 

So as I was waiting for my order at my favorite Mexican Restaurant (Casa Maya) in Redlands, I happen to glance and flip through those coupon mailers everyone gets in their junk mail and trash without a second thought, well, unless you are really frugal like me. You see, It's not that I'm cheap or anything, I like to call it "economical," anyhow, you get the point! So, I happen to look through these mailers  from time to time and cut out the real important coupons and hand some over to my wife for the local merchants she frequents around town.

Hometown values

Anyhow,  I stumbled across some ads from Realtors in local area advertising in these things. I was wondering, what type of business they generate from these coupon mailers?  Also, if you do attract clients, are they cheap? (I mean economical, like me?). I would imagine that this demographic would want to get some sort of bargain from you. You know, have you list their homes on the cheap...  OK, so one of the Realtors was offering her potential customers 1500 bucks  for any listing or buyer she generated. So I'd imagine that this agent was trying to appeal to our frugality. I get it.

Still, as a Broker,  I'm not sure that I would spend my hard earned money on these mailers because it may not convey an image of sophistication and depth. On the other hand, in these tougher economical times, it may attract bargain hunters trying to stretch their dollar and then they see your ad telling them that you will fork over 1500 bucks if you list or help them buy a property, this tactic may appeal to some.  Let us know what your experiences have been and give me your thoughts about these coupon mailers?

 

Monthly Coupons

 

8 Comments on Advertise in those pesky coupon mailers, do you?

MAY
17
2008
156,717 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

Let's see...mailer coupons, bus stop bench ads...kind of strikes me as the same approach.  Throw a whole lot out there and see if anything sticks!  I think how your portray yourself is going to determine who is going to be drawn to you.  What price level would an agent like to sell in?  Higher end...better advertise in high-end magazines and full color mailers.  Don't care? Advertise in mailer coupons, bus stop benches!

12:48am • #1
126,240 Points Outside Blog

Ron, It is a very expensive form of advertising that I used in a previous business.  I was not satisfied with it then, so I won't be trying it now!  Obviously, it does work for some.

12:49am • #2

MY thoughts are Yikes/Ouch!  1500.00 thats alot, how about an inspection or home protection warranty instead!  : )

take care and have a great '08!

12:50am • #3
356,665 Points 5 Featured Posts Outside Blog

Give it  a whirl and track results to see if you will ever do another!

1:12am • #4
356,665 Points 5 Featured Posts Outside Blog

Give it  a whirl and track results to see if you will ever do another!

1:12am • #5
126,298 Points 5 Featured Posts Localism Sponsor Outside Blog

IMHO this is a sure way to see that your ads wind up in the trash.  Statistically, most of the stuff that's discounted in those packets isn't what coupon clippers save anyway.  They want grocery store coupons for specific favorite items.

1:25am • #6

I agree with Eric, does not seem worth it to.  If you try it don't forget to come back and let us know how it worked out. 

1:40am • #7
428,780 Points 17 Featured Posts Outside Blog

I've never advertised in one of those. And it's been years since I even advertised in the cheap paper that appeals to the more "frugal" customers. But that's because I was advertising in the higher quality magazines and papers. But now, I don't advertise anything in print. I do everything online. I have to admit though, I have been considering the cheap paper.

2:32am • #8

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Ron Sosa, MBA

Redlands, CA

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