I like to show that I am thankful for my clients by giving them the best service possible, delivering the desired results, and keeping them fully informed at all times. After all, that is really why they hire us, isn't it? More than the housewarming gift or the dinner or the bottle of wine, they want us to deliver on service and results. Is the house warming party more important than getting the house at a price they can afford? I think not. Is the Cutco knife more meaningful than getting their home sold at a price that enables them to move up to their dream home? Probably not!
I believe that what clients want are results (accomplishing their goal) and communication so that they always know where they are in the transaction. Anticipating their questions and concerns makes the transaction considerably more stress free for them.
This is not to say that I don't give gifts at closing. I enjoy giving gifts. It is fun to pick out something nice and then to produce it at the closing table - a pretty bag with fluffy paper peeking out over the top or a beautifully wrapped box with a big bow hiding a personalized serving bowl or a bottle of wine and a basket of food for their first night in their new condo.
Sometimes I do give Cutco - being mindful that if it has my name on it that knife is no longer a gift but a piece of marketing which enables me to expense it differently at the end of the year. I also like giving a subscription to Bark Box for a year of deliveries to dog lovers or a subscription to Cheryl's cookies or Cravory cookies for families with young children (who are allowed sweets). Those monthly gifts can be a great way to reach out to a wonderful client for a year, matched up with phone calls to see if they liked the chocolate chip macadamia chai cookies or their dog liked the stuffed toy in the Bark Box.
Even a house warming party can be a wonderful way to express apppreciation and it is fun to meet their friends - but all these ideas are really a way of further marketing. I think the best way to express thankfulness is to do the job correctly, to deliver the results that they want, and to keep them in the loop at all times.