How I show my clients I am thankful

By
Real Estate Agent with Keller Williams Capital Properties DC AB15253

I like to show that I am thankful for my clients by giving them the best service possible, delivering the desired results, and keeping them fully informed at all times.  After all, that is really why they hire us, isn't it? More than the housewarming gift or the dinner or the bottle of wine, they want us to deliver on service and results.   Is the house warming party more important than getting the house at a price they can afford? I think not.  Is the Cutco knife more meaningful than getting their home sold at a price  that enables them to move up to their dream home? Probably not! 

I believe that what clients want are results (accomplishing their goal) and communication so that they always know where they are in the transaction.  Anticipating their questions and concerns makes the transaction considerably more stress free for them. 

This is not to say that I don't give gifts at closing.  I enjoy giving gifts.  It is fun to pick out something nice and then to produce it at the closing table - a pretty bag with fluffy paper peeking out over the top or a beautifully wrapped box with a big bow hiding a personalized serving bowl or a bottle of wine and a basket of food for their first night in their new condo. 

Sometimes I do give Cutco - being mindful that if it has my name on it that knife is no longer a gift but a piece of marketing which enables me to expense it differently at the end of the year.  I also like giving a subscription to Bark Box for a year of deliveries to dog lovers or a subscription to Cheryl's cookies or Cravory cookies for families with young children (who are allowed sweets).  Those monthly gifts can be a great way to reach out to a wonderful client for a year, matched up with phone calls to see if they liked the chocolate chip macadamia chai cookies or their dog liked the stuffed toy in the Bark Box.

Even a house warming party can be a wonderful way to express apppreciation and it is fun to meet their friends - but all these ideas are really a way of further marketing.  I think the best way to express thankfulness is to do the job correctly, to deliver the results that they want, and to keep them in the loop at all times. 

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Rainmaker
226,847
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Another great post, Lise!  Results mean more than anything.

Nov 14, 2017 04:11 AM #23
Rainmaker
2,538,093
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Clients apreciate attention to detail, great service and being made to feel special and that is something both they and we/you can be grateful for in real estate.

Nov 14, 2017 04:51 AM #24
Rainmaker
2,508,037
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, you're focused on the right stuff.  Good point abt the cutco gift not really being a gift.  I never thought about the tax deduction, but it is marketing to me, and therefore often not seen as a real gift.  If you're going to get something, get something relevant that they will associate w/ you..without the marketing.

Nov 14, 2017 05:14 AM #25
Rainmaker
206,512
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

You are right on!  First is a great service helping clients achieve their goals? Then we can give the closing gift, invite them to client appreciation events and continue to market to them.  But first we need to do a great job, and it sounds like that is exactly what you do!

Nov 14, 2017 05:24 AM #26
Rainmaker
78,574
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

I feel that some closing gifts are given because the lack of communication and service. 

Nov 14, 2017 05:30 AM #27
Rainmaker
1,295,121
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Lise, the best gift we can give to our clients is an excellent service, everything else is just a way of showing our appreciation. 

Nov 14, 2017 05:36 AM #28
Rainmaker
256,109
Ron Tissier
Chapman Hall Premier Realtors - Atlanta, GA
www.SearchAtlantaLuxuryHomes.com

"...the best way to express thankfulness is to do the job correctly, to deliver the results that they want, and to keep them in the loop at all times."

Spot on Lise.

Cheers!

Nov 14, 2017 05:50 AM #29
Rainmaker
281,060
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks Lise, for putting the focus on extraordinary service to the client.

That, above all is a great gift and our duty.

The closing gifts, some you mentioned were new to me and I loved the idea.

Thanks for sharing.

Nov 14, 2017 06:04 AM #30
Rainmaker
3,907,089
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

"I think the best way to express thankfulness is to do the job correctly, to deliver the results that they want, and to keep them in the loop at all times." 

Nov 14, 2017 07:52 AM #31
Rainer
56,502
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Love the Bark Box idea. I am currently representing a lady with quite a few dogs and this would be a great closing gift for her when we close at the end of the month.

Nov 14, 2017 08:17 AM #32
Rainmaker
66,028
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

Bark box seems like a great idea for dog lovers

 

Nov 14, 2017 08:40 AM #33
Rainmaker
2,758,932
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Lise -- there is a lot of thoughtfulness in this post -- and that's a good thing it's one of the things in life where some "over-indulgence" and "too much of a good thing" is much appreciated.  Nicely done.  

Nov 14, 2017 11:14 AM #34
Rainmaker
566,285
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Great gift suggestions, but most of all the gifts can only follow the results. And it is the results which the client remembers. Well put and a great reminder that clients want not only results but good communication as well. Without those, the gifts only remind them of your failings.

Nov 14, 2017 12:30 PM #35
Rainmaker
382,783
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I haven't heard of some of the gift ideas, but agree that you must have great customer service skills, deliver the desired results, and keep the customer happy.

Nov 14, 2017 12:56 PM #36
Rainmaker
3,672,097
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on the featured post. I love the post and the closing statement

Nov 15, 2017 04:49 AM #37
Rainer
5,210
Delphine Nguyen
Baird & Warner - Northbrook, IL

agreed with you about delivering the results that they want, and to keep them in the loop at all times. On top of that, I keep the lifetime relationship by calling, texting and visiting them in person. In my experience, clients are so happy seeing us caring for them with or without gifts. 

Nov 15, 2017 08:28 AM #38
Rainmaker
405,164
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I try very hard to give gifts that are personal to each customer.  Throughout the process, I listen for clues as to what they like or need--for example, a recent client talked about how she wanted to get a le cruset pot for cooking--she was quite surprised when that was her closing gift!  The monthly deliveries are a great idea!

Nov 15, 2017 09:05 AM #39
Ambassador
2,190,881
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Lise! I'm in TOTAL agreement! The best gift we can give them is wonderful service including being there for them when they phone, text or email us, negotiating the absolute best price for them and coaching them (as well as holding their hands) through the entire process. 

I love Cutco knives but, I haven't given them as a gift. Like you, I love giving the gifts in the end and helping with any celebratory gathering they are having. I'm a huge fan of housewarming parties - they love showing their friends and family their new home and typically by the time for the party, the place looks amazing and we get to see it! I love the start-to-finish that we get with a housewarming party! That is absolutely the least important part of the transaction to them though - that's for sure!

Nov 15, 2017 05:34 PM #40
Rainmaker
1,205,254
Wayne and Jean Marie Zuhl
Hallmark Realtors - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Great gift ideas, but I have to agree with you that good service is the best way to "thank" your clients!

Nov 18, 2017 09:08 AM #41
Rainmaker
244,548
Kathleen Frawley
Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento - Wilton, CA
South County Sacramento, 916 730 4404

Yes!  Doing an impeccable job of helping your clients succeed is a great way to say    Thank you. 

Nov 18, 2017 04:51 PM #42
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Lise Howe

Assoc. Broker and Attorney Licensed in DC, MD, VA,
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