Special offer

Use Concise Language When Communicating Change in your Industry

By
Real Estate Broker/Owner with Blue Olive Properties, LLC RE License # 039425

                Part of every good business strategy is the ability to articulate your point.  Often times your clients can get hung up on certain details, or get emotionally hijacked when presented with some bad news.  Business requires you to be tough at times and deliver information that isn’t always pleasant to hear.  This usually takes the form for us in industry changes within Highlands Ranch property management.  We do take time to construct our messages and take special consideration to convey any changes very clearly.

                One big communication with clients we have had this year is about price expectations for a rental property.  We do start off with our own software, that will get a number for rent based on immediate comps in the neighborhood.  This number will have a certain confidence score in the amount it has generated.  From there we hone in the value based on the condition of the house and any upgrades that have been done.  Where clients get hung up is expecting a higher amount than what is given to them. 

                How clients often get hung up is due to having an expectation based on a previous anchor point from an untrustworthy source.  This is most often discovered in the form of a bragging neighbor or deceitful agent.  A bragging neighbor ill of course embellish their rent price, often rounding up to make it sound much more appealing.  Even if they are telling the truth, their home may not be a direct comp to your unit.  A deceitful agent is the type to throw out a high rent number to land a sale.  We have dealt with many agents who seem to pull numbers out of thin air with nothing to back them up. 

                Where your great communication comes in is the ability to convey the differences in what your client has heard prior to your meeting and the actual, realistic expectation where a property will land in terms of rental price.  The effective communication requires the message be sent both through email and a phone call.  The email serves as an itemized list of the highlights, which will be easily accessible for further review.  After these modes of communication, it should be easy to head off any unrealistic expectations your client may have. 

                Blue Olive Properties handles change quite well throughout the year.  Communicating any changes in Highlands Ranch property management requires concise language and rational arguments.  If you would like to be a part of that, inquire today.

Posted by

Kevin Mackessy

(cell) 303-956-3507

(office) 303-683-2526

kevin.mackessy@blueoliveproperties.com

Blue Olive Properties

Comments (0)