I loved Jonathan Washburn's last post. "What makes a good real estate blog post?" The graph is great, and the call to action to produce quality real estate content, while requesting tolerance for personal content is very well expressed.
And quite honestly, I need to zoom in my personal blogging focus a little, at least on AR. My personal blog is already there.
Three "takeaways" worth engraving somewhere:
1. Jonathan: "People want to connect with other people. Blogging is about relating, not advertising."
Yessirree.
2. Rich: "Blogging is about relating, not advertising."
" Boy, if our members learn nothing else here, this would be enough. It's so hard for us to break the chains of old school marketing, the stuff that's been deeply ingrained into our heads since day one. We feel this obsessive need to brand anything and everything. Web 2.0 dissolves the use of interruption marketing, and ventures into permission-based marketing, where you earn the right to be heard. People clutter their blogs with every conceivable self-promotional tag and tidbit, that is overshadows any amount of viable content."
Personally, I have stopped following several very good AR blogs because of font, clip, and widget litter/clutter. Add in garish "pimped-out" skins, and it has become too difficult to find the meat. Some load slowly, and that alone is the kiss of death...
3. TLW: "As far as I'm concerned Hubba (Jeff Turner) was right when he said/wrote:
"It's not about SEO...It's about YEO" (You Engaging Others). If a Blogger is not engaging others all the SEO on Google will make no difference at all. If we can't engage a Reader/Consumer how in the world are we going to sell them a house? :) "
Somebody say, "Amen." Amen!
Thanks, Jonathan, for a well-articulated post, promoting injecting value into real estate blogging. I would have been here quicker, but had to field a call off a Localism post...
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It is all about relationship building... with information thrown in as well!