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What's The Difference Between a Landing Page and a Funnel?

By
Managing Real Estate Broker with Maxus Realty Group of Samson Properties Broker - Realtor - CEO

I’ve been involved in developing real estate funnels lately and a question has surfaced a few times already..

What is a Funnel?
A Funnel is Really a Landing Page on Steroids!
A funnel is a system that helps the consumer travel through a series of choices that eventually helps them make a buying decision.
A well-designed funnel gives choices as it progresses and it helps to influence consumers at each stage by building trust and confidence in your services. 
Technology has revolutionized the real estate consumer’s experience online. They now prefer to do their own research, comparing features and benefits.
Consumers want to be in control rather than relying on a website’s traditional marketing activities that brand them in only two categories: BUYER or SELLER

A Funnel is Really a Landing Page on Steroids!

A funnel is a system that helps the consumer travel through a series of choices that eventually helps them make a buying decision.

A well-designed funnel gives choices as it progresses and it helps to influence consumers at each stage by building trust and confidence in your services.

Technology has revolutionized the real estate consumer’s experience online. They now prefer to do their own research, comparing features and benefits.

Consumers want to be in control rather than relying on a website’s traditional marketing activities that brand them in only in two categories: BUYER or SELLER

So, what’s the difference between a LANDING PAGE and a FUNNEL?

Just experience it here, and you will see immediately the differences

 

THIS IS A LANDING PAGE 

THIS IS A FUNNEL

 

Now you know the differences…

Thanks for reading 

Fernando Herboso

Broker Owner 

CEO/Creator www.20Funnels.com 

 

Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Wow!!! That funnel really blew me away, totally impressed! Landing page, totally boring compared to your funnel. Kudos Fernando Herboso - Broker for Maxus Realty Group 

Nov 16, 2017 12:37 AM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

So I thought I had stumbled upon gold, typed in 20funnels.com and to my disappointment was brought to godaddy.com, what gives?

Nov 16, 2017 12:43 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA
Nov 17, 2017 08:58 AM
Anonymous
Corinne Asch

I have nothing to do with real estate. I was just looking for an article explaining the difference between a funnel and a landing page.
I must say that your article was so good it moved me to write this comment. You explained it brilliantly. So few words, "A landing page on steroids". I'm in awe.
Then you further blew me away with, 'here are two examples'.
I'm in love.

May 12, 2018 06:42 AM
#4
Anonymous
himani

you need to check your funnel page says 404 error ...

Dec 07, 2019 09:45 AM
#5