It seems that the game has certainly changed with in this new market much like many of has experienced our businesses marketing strategies changing with all of this new web technology - including active rain and other social and business network sites.  There really is a lot to learn about the web and the many new tools abound. . .  This is really exciting because we can learn and take advantage of all of the information that is available on Activerain.  I really must say that you, my fellow bloggers, are an enormous wealth of information - I learn something important and new every day.  I think that generally our collective goals with all of this Web2.o technology is to be in the forefront of our respective fields.  So while we get there who's clicking on the front page anyway?

I feel sometimes that we should take a step back and look at our targets in this new market.  In this new market - Who are our Buyers?  Who are our Sellers? I have written extensively on short sales, and recently on buying REO properties.  I think that short sales and REO properties in Massachusetts are two of the more predominant trends that I have experienced as a Real Estate Attorney. I would have to say that these trends have more to do with the position our sellers are in.   In fact 1 out of 3 sellers I am dealing with is a bank or bank representative! 

That last statistic is quite telling in and of itself. It literally just  hit me that essentially because I am not working at a clearing house for banks, I am not getting 1 out of 3 sales in this down market.   So as bad as it is when you hear the statistics, it is 33% worse for me!   If you are a Realtor and you do not get REO listings, I believe that you are probably experiencing the same thing. . . 

This means that as real estate professionals the pool of available business is even smaller and perhaps unfairly so, due to the fact that the few Realtors and Attorneys that have  REO business, probably have a lot of it  (Doesn't it seem that the REO listing Realtors are overwhelmed and never know which of their 90 listings you are calling about?)  And the REO attorneys NEVER have the documentation together in time to close (I really believe that Never is the correct term, not an exaggeration)

Well aside from the obvious conclusion that if we are not doing REO we are playing in the shallow end of the pool there are probably many other rules and strategies that apply going forward. . .  Please share yours!  Lets talk about Real Estate Sales 2.0 (feel free to give it another name, the concept is there, the tag-line needs work. . .)

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