THREE THINGS TO REMEMBER WHEN DOING YOUR 2018 BUSINESS PLAN

By
Education & Training with Performance Development Strategies

Small business is poised to generate many new jobs in 2018.  And that means more real estate sales.  Every year I see success when I work with small businesses through the Just Add One Program in  Westchester County New York in 2018.

Can you as a Realtor or real estate agent benefit from the things we teach small business.  Yes, you certainly can.  

While I don’t want to oversimplify I believe that small business owners can leverage success by following the suggestions in the three following steps.

Step 1 – Think Strategically then follow through.

When you think strategically you work ON your business rather than IN your business.  You are future focused.  You decide where you want to take your business now and in the future whether it is in 5 years, 10 years, 15 years or more. Once you have determined this you will do as Barbara Todaro does and market like you mean it.

You have financial controls with budgets for marketing, sales expenses, car expenses, and fixed expenses..  You change these as needs require.

Your team members do the right things and do things right.  You remain nimble and flexible as business changes and you cross train and develop your staff to do different jobs.

You have clear and sensible processes throughout your entire business operation.   Members of your team are empowered to make commitments to most of your customers without your intervention.

Step 2 – Creating Loyal Customers and Generating Referrals

While sales and profits are measurements of success they are trailing indicators.  An important leading indicator is customer loyalty—that is the emotional attachment your customers have with you and your organization.  

Satisfaction and loyalty are not the same.  Satisfaction is a measurement of, “I expected it and I got it; therefore, I’m satisfied.”  If this were translated into a grading system, satisfaction could easily translate into a grade of “C” on any report card.

The desired score is obviously an “A” and A’s always equate to loyal customers. A’s imply that customers got more than they expected, and their expectations were exceeded in some way. Based on what is truly important to customers, they received more value from you than from your competitors.  The best way to create perceived value in the eyes of your customer is to always exceed their expectations.  Under promise and over deliver. 

Step 3 – Getting the Right Team and Keeping Them Engaged

I know that some in commissioned sales blow this off.  They think that sales people are independent it is just about money.  I am sure you know that negative people can drag down team performance. However a positive and engaged group will propel eveyone individually and collectively to new heights. 

Your leadership is the key to creating an attractive team culture.  First, hire the person who shares your organization’s values.  Then you can teach the operations of the job, but you cannot teach values. 

          Simply, it means that they are motivated to achieve and have the feeling that they are contributing to a winning team.  An engaged team member trust leadership, understands the mission, is encouraged to innovate to be his or her very best.  The member is encouraged to do his or her best and is recognized for the contribution.  When this happens, you have the highest level of customer loyalty, and agent retention.

         Agents will leave leadership as much as for more attractive financials. While there are many complex issues facing your business, if you focus on these three areas you will have a greater chance of success.

 Results See a similar post on our web site titled  THREE STEPS TO TURN YOUR BUSINESS INTO A LARGE SUCCESS IN 2018.

 

Are you ready to take your business to the next level in 2018?

Or

 Are you a Westchester Business that qualifies for a special program for entrepreneurs?

Contact us to learn more

or call 914-953-4458

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 02/07/2018 01:00 AM
  2. Gabe Sanders 12/02/2017 11:50 PM
  3. Debbie Reynolds 12/10/2017 12:00 PM
Topic:
Real Estate Best Practices
Location:
New York Westchester County
Groups:
Coaching and Mentoring
Westchester County
Tags:
taking you business to the next level in westchester ny
just add one westchester putnam
help creating your 2018 business plan

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Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - focusing on past and current clients is the best form of advertising.

Gabe - thank you.

Pat - yes, customer loyalty is the key.

Will - I appreciate you considering this thoughts.

Yolanda - a positive attitude yields positive results.

Ron and Alexandra - thank you very much.

Beth - sure thing.  Make changes only to what has not been working.

George - there is still lots of time.

Lisa - thank you very much.

 

Nov 28, 2017 05:23 AM #19
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

What an inspring article!  Great guidelines for us and great tips to run sucessful business.  Thanks for Sharing!

Nov 28, 2017 08:55 AM #20
Rainmaker
2,472,814
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think I would love to challenge myself to be better at what I do in some way.

Nov 28, 2017 09:17 PM #21
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dagny -  thank you.  I appreciate that. 

Laura - competing against ourselves is what counts 

Nov 29, 2017 11:25 AM #22
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1,580,660
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Grant Schneider  we need to make a plan and stick to it . I havE wonderful AR members that keep on my toes

Nov 29, 2017 03:06 PM #23
Rainmaker
3,221,616
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Grant

Thank you for sharing your insight on business planning for 2018.

Good luck and success.

Lou Ludwig

Nov 29, 2017 06:40 PM #24
Rainmaker
4,269,609
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is excellent advice to share. I will schedule a February 7 reblog.

Nov 30, 2017 04:06 AM #25
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hannah - we do need to have our plan in place.  Good things in store.

Lou - happy to do so.

Roy - thank you for re blogging.

Nov 30, 2017 09:27 AM #26
Rainmaker
2,564,657
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Make the business happen....don't let it "happen to you" !

Dec 03, 2017 01:30 AM #27
Rainmaker
3,708,277
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good morning Grant. I love the great tips. Thank you for sharing.

Dec 03, 2017 03:59 AM #28
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sally and David - that is what will happen to someone if they don't plan.

Gita - thanks,  I appreciate that.

Dec 03, 2017 11:29 AM #29
Rainmaker
3,221,616
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Grant

I stopped back to bookmarked your post.

Good luck and success.

Lou Ludwig

Dec 03, 2017 07:25 PM #30
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Grant! All wonderful advice! You have a great point - when you have a Negative Nancy on your team or a David Downer, you simply have to cut that tie! It is up to the team leader to keep the positive energy flowing but, sometimes those negative members can hit you out of nowhere - been there, done that several years ago. I had to end that relationship swiftly to keep the positive culture within the rest of the team. Life is good now! :-)

Hope you have a great week ahead, Grant!

Dec 03, 2017 08:40 PM #31
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Lou - thank you for that.

Debe - yes the negativity of anyone has a downing effect on the team.

Dec 04, 2017 10:22 AM #32
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3,366,563
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

These are terrific tips, Grant - thank you. And so timely given it's December. Bookmarked!

Jeff

Dec 04, 2017 05:30 PM #33
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Jeff -  Oh yes, this month it is on everyone's mind.

Dec 05, 2017 11:16 AM #34
Ambassador
3,365,212
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The business plan is the map to success, Then you need a commitment to get it done. Good post, Grant.

Dec 08, 2017 08:05 PM #35
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debbie - that is right.  The best plans are useless if they are not executed.

Dec 09, 2017 01:32 PM #36
Rainer
113,439
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.

Grant hello.

Great tips for making 2018 a productive and a better year.

Thank you.

Good week.

Dec 10, 2017 04:33 PM #37
Rainmaker
1,366,703
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Shahar - thank you very much.

Dec 11, 2017 05:43 AM #38
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