Will Net Neutrality Repeal Affect Your Real Estate Business?

By
Services for Real Estate Pros with RealSupport Inc.
http://actvra.in/58wj

This post contains views that are the sole opinion of the author, and these views do not necessarily reflect those of RealSupport, Inc.

Real estate agents have two major issues in front of them today - tax reform, and the proposed repeal of Title II "Net Neutrality" enacted in 2015. Of the two, the repeal of net neutrality seems most immediate, happening as soon as December 14, when the FCC board will vote on the matter.

It should be noted that the current chairman of the FCC, Ajit Pai, was formerly an attorney for Verizon - which may explain why the repeal of net neutrality has been his priority.

Pai argues that current regulations hold back innovation, investment and competition. Yet even before the 2015 legislation, there were few Internet service providers - and the same handful of major players remain dominant today, each exerting nearly complete control of a regional market. It's unreasonable to expect a sudden flurry of ISP choices with the overturn of net neutrality, no matter how consumer-friendly the argument is framed.

And prior to the 2015 legislation, Internet service providers did employ gamesmanship to block certain sites. The most famous example is the blockage of "Google Pay" by T-Mobile, AT&T and Verizon Wireless, who blocked the app because it offered competition to their own mobile-pay systems.

Let's get right to the point. Will your real estate business be affected by the repeal of net neutrality? Most likely, you will be affected by higher costs of doing business online, both as a consumer, and as an Internet content provider.

It's possible some future changes could be benign to the end user. For example, large websites that pay to be prioritized with mobile ISP's, might no longer count against your data plan when you visit them.  (This scenario won't do small businesses any favors.)

But no one really knows what new pricing and access structures may evolve in a deregulated Internet. Some industry analysts expect Internet services to be segmented and then "bundled" - similar to cable TV channel deals. This means you could have ala-carte fees for e-mail service and social media access, or "channel packages" containing the most popular news, e-commerce and entertainment websites.

These premium bundles would likely be offered to consumers after the ISP's work out deals with the major websites who pay for "fast lane" site display. It's possible the ISP's will double-dip and charge consumers for fast-lane access, too. Nothing will be off the table, so long as the ISP's disclose their practices and consumers are informed in fine print somewhere.

Thing is, it won't be easy to take your business elsewhere if you don't like the new deal. It isn't easy to change providers now, and nothing in the so-called "Restoring Internet Freedom" proposal makes changing providers any easier.

Instead, it removes the onus of equal access from the existing monopolies in power. It also allows them to de-commission "aged infrastructure" as well, meaning that ISP's won't have to upgrade or repair existing connection grids if they don't want to.

The biggest problem with overturning net neutrality is, we have no way of predicting the consequences.

Over the years, real estate agents have endured a multitude of regulatory and technological upheavals, as well as market paradigm shifts. The repeal of net neutrality won't put an agent out of business by itself. It may, however, make it necessary for agents to improve their profiles and presence on major third-party sites. And for those third-party sites, it could be a race to the ISP cash register to buy their "fast-lane" and priority site status.

Bonita Breit

Copywriting & Marketing Specialist

RealSupport, Inc.

This post contains views that are the sole opinion of the author, and these views do not necessarily reflect those of RealSupport, Inc.

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Rainer
379,823
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Ajit is full of it!!!

Pai argues that current regulations hold back innovation, investment and competition. Yet even before the 2015 legislation, there were few Internet service providers - and the same handful of major players remain dominant today, each exerting nearly complete control of a regional market.

Nov 28, 2017 04:18 AM #1
Rainmaker
201,105
Dennis Swartz
Rickert Property Management - Columbus, OH
ABR, CRB, CRS, GRI, CMCA, MBA...experience counts!

It will gve more power to those with money...no surprise there.

Nov 28, 2017 04:23 AM #2
Rainmaker
3,201,677
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning,

Thank you for your opinion as I see it many are feeling the same way and time will tell..it appears there is no stopping it.

Nov 28, 2017 04:40 AM #3
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Rainmaker
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