Most Important Review Sites for Realtors

Real Estate Technology with BirdEye

Purchasing your own home is many people’s ultimate dream. And that dream once started with the dreamer asking friends and  family for a referral to a trusted realtor. But nowadays, it’s more typical for that search for a realtor to start online, and first thing most searchers are looking at online reviews and ratings. According to a recent study by ZipRealty, 62% of home buyers choose a realtor based on online reviews.

But where they see those reviews has no easy answer as reviews for realtors are scattered across a number of different websites. Following are some of the top sites that provide reviews for realtors:



The thing that works in Zillow’s favor is that this platform is specifically designed for real estate. They have separate star ratings for attributes like process expertise, local knowledge, negotiation skills and responsiveness. They also do one thing differently from most other site, they break down the reviews by zip code. For posting a review, the user must create a Zillow account. This step should cut down fraudulent reviews.


When you talk about reviews, Yelp is usually the first website that comes in mind. If you are searching for reviews about any service, there is a good chance Yelp will appear on the first page of the Google search results. Google pulls its ratings from Yelp profiles, so when people “Google you” they’ll be able to see orange stars by your name. Yelp also has a process for getting fraudulent reviews removed. Make sure to have a complete profile with Yext so that when a prospective customer sees your profile, they will be drawn in to read your reviews and ratings. With Yelp, users can also connect with friends and provide referrals to  services like yours.  


Here comes Google, the big daddy of the search engines. Some would say that Google reviews are more like Yelp reviews as you can review any business on their platform. Any user with an active Google+ account is good to post a review on Google. When searching for a realtor, searchers will get to see the listing on the right side of the page. If everything is configured properly, alongside the listing will be a star rating with the hyperlinked words “X Google reviews.” After clicking on the hyperlink, searchers will be able to read the reviews left by other users.

Angie’s List

Angie’s List is a veteran of publishing crowd-sourced reviews and an older company than Yelp. It provides all types of service provider reviews. For Realtors reviews, users refer them generously. It gives a user the option to rate service providers on 5 attributes such as professionalism, punctuality, responsiveness, price, and quality. These are certainly apt attributes for realtors, but an interesting twist is that the site highlights to both buyers and sellers that some realtors are competing on price.

It is the official website of the National Association of Realtors and hosts the listings for land, homes, and rentals. It collects information from MLS. Since, it caters to realtors, the rating categories are specific, such as market expertise, overall rating, responsiveness, professionalism and communication, and negotiation skills. At, you get an overview of the local housing market, market trends, currently available homes, school ratings and top-rated local agents.


With almost everyone on Facebook, realtors are cashing in by having a business Facebook page that allows people to submit reviews. The best part is that you know who wrote the review and get an indication on how you can improve your services. Also, the reviews on the page do appear in the Google search results. Since it is easily accessible; it’s very easy to ask your customers for reviews on Facebook.


Now you know where most searchers are finding realtor reviews, so here are the Top 6 practices that a realtor should follow to make the most of those reviews. Follow these tips and you will not only gain positive reviews, but also improve the online reputation of the business.

  1. Respond to all reviews.
  2. Don’t start a fight over  negative reviews online. Instead, courteously ask the reviewer to contact you so you can provide a solution.
  3. Don’t focus on testimonials on website. Reviews need to be on a top review portals to be indexed by search engines.
  4. After attaining a noteworthy online reputation, send links to your prospective clients before meeting them. This will help you establish yourself as a market leader.
  5. Rather than ask for a review, request your clients to “share their experience” online. You’ll get a better response.
  6. Try to include keywords in your response like “local Realtor”, “Chicago Realtors” and more. This will help you to appear higher in search results.

If you are a realtor and are serious about enhancing your business reputation and customer experience, you should also consider BirdEye’s online reputation platform that can turn your home buyers into a powerful marketing engine.

Birdeye is offereing 15% off to all ActiveRain members.


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Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

Welcome to ActiveRain!

These are indeed places for reviews. Thanks for sharing.

Nov 30, 2017 03:16 AM #5
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Janelle Johnson  welcome to ActiveRain and congratulations on successfully posting your first blog on this site.

Nov 30, 2017 04:33 PM #6
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Welcome to Activerain and congrats on your first blog post. The more you blog, the more visibility you will create for your business.


Dec 06, 2017 05:02 AM #7
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Thanks for the list, this is good advice. 

Dec 07, 2017 05:58 AM #8
John Marshall - FORE!
The K Company Realty - Cherry Hills Village, CO
Specializing in Golf Course Properties

Janelle Johnson there are some great tips here, and I like that bad reviews can be removed from some, although I wish it were the case with Google, we have a 5 Star rating from everyone that has rated us with one exception, and the review she wrote trashed us for our "help" in property management/leasing, the thing is, our company does not or never has done property management or leasing. 

It is ovbvious from her comment that she is referring to a different firm, but tagged us.

Dec 07, 2017 07:46 AM #9
Ann Nguyen
Dickson Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

I am good about asking for Zillow reviews but have not done anything on the other site. It seems that reviewing on Yelp is more difficult. I had one client who gave me a good review on Yelp but they decline to post it since she didn't do tons of reviews...just a couple that she really likes. I heard that Yelp will post all reviews if you do the advertising with them 

Dec 07, 2017 08:53 AM #10
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Janelle and welcome to ActiveRain ---- interesting look at the different sites we "find' in this all comes back to people.  And information.   

Dec 07, 2017 09:27 AM #11
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

Thanks for your post, that is the going way to get business!

Dec 07, 2017 11:35 AM #12
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

This is a great overview of sites used to find realtors. Thanks for sharing!

Dec 07, 2017 04:56 PM #13
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Janelle, thank you for your tips on where we should have our reviews posted.  I won't do anything with Yelp, but the rest are good.  Welcome to ActiveRain! 

Dec 07, 2017 05:03 PM #14
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Janelle, welcome to AR. There is a lot to learn here, and hopefully, you'll have a lot to share. Zillow has been a great resource for me because of the reviews. Every year, I hear from a buyer who picked me because of the reviews. I love it.

Dec 07, 2017 05:26 PM #15
Corey Vandenberg

Thank you, good review...

Dec 07, 2017 07:19 PM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You sites were not something I weren’t really something I was thinking about to hard, but this definitely makes sense to me. :)

Dec 07, 2017 11:16 PM #17
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I gave you a follow because I need to wake up more with Palo Alto in general interest and such!

Dec 07, 2017 11:18 PM #18
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Thanks for sharing Janelle and Welcome to Active Rain!

Dec 08, 2017 07:07 AM #19
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I like your advice to ask people to share their experience rather than asking them to leave a review.

This is similar to the feedback questionaire I used to send to clients after a closing - back when I was a broker.

Dec 08, 2017 10:04 AM #20
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Janelle, thanks for posting some great tips on where the consumer will find reviews of agents. I do not use Yelp as I see no real value for an agent there.

Welcome to AR and congratulations on posting.

Best wishes

Dec 09, 2017 07:57 AM #21
Martha Gomez
Houston, TX
Realty ONE Group

Thank you for the information.

Dec 09, 2017 12:15 PM #22
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I agree that online reviews are very important. I forget about Angie's list! I also find , in requesting reviews, clients will just do so on one site--difficult to request reviews on 4-6 different sites.

Dec 09, 2017 12:45 PM #23
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I often wonder which sites are the best for leaving reviews. Obviously, I don’t want to ask my clients to leave reviews on all of them. Thanks for clarifying.

Dec 10, 2017 02:44 PM #24
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