How Do I Love Thee, Let Me Count the Ways
The buyers and sellers I work with become my clients. That is the way I choose to run my business. The agent/client relationship allows me to advocate, advise, give my skill and care, loyalty and trust to them.
As we journey down the path of selling or buying a home, there are many opportunities for me to tell my clients how much I appreciate them. These happy times along the way are also great times to ask for referral business.
The closing is anti-climatic as compared to all the work that was done before getting there. I like to reference the closing as the party since all the work is done and it is a happy and celebratory occasion. I make sure the buyer or seller know how much I appreciate the business.
I no longer give a closing gift at the closing. If during the search and learning process with the buyer I uncover information about an item that I think would be appropriate, I will find it and give it to the buyer. I like to deliver this to the buyer's home after the closing and to check on the buyer after the fact. If I represented the seller who has moved in town, I will do the same for the seller.
I like to do something special that will bring remembered. Bringing dinner on moving day helps the buyer and removes stress. I let the buyer select the place and menu and I pick up and deliver it with a thank you.
A few weeks later I like to check on the buyers. This is done by note card or text. The intent is to let the buyer know I am thinking about him and am there for him. I again say thank you.
Late in the year, I send a Thanksgiving or Early Christmas letter to thank the clients for being a happy part of my business. I write something from the heart and include a magnetic calendar. I have past clients tell me how much they look forward to receiving it.
Since most of my clients like to text (about 99%), I use this tool to stay in touch at random. As I am driving around town and pass something that reminds me of a buyer or seller, I send them a text to let them know they are on my mind. I get good responses from these spontaneous connections.
I also keep a stack of note cards handy to write a quick note. Rarely do I hear back from these but I know this lets them know they are special and how much I appreciate them. I cannot say thank you enough.
Client Appreciation- Saying Thank You is the Biggest Part