Even the largest of companies are subject to Google's process for warning the public about visiting websites that are “NOT SECURE.”
I participate in an advisory panel organized through Bank of America where we get online surveys and provide our opinions on banking products and services. The latest survey link I received generated the following message:
Oops. Even a large company who you'd expect to be on top of things has some cracks. In this case it is likely that Bank of America is outsourcing their survey platform and their vendor has not secured the platform.
Let us give you a piece of advice: look up. Right now. Look at the address bar near the top of your screen. Beside the arrows and refresh button you should see a lock with the word “Secure” on it.
Here's an example:
It’s a simple addition that makes a world of difference.
Long gone are the days of “http”. It’s time for “https” to reign. A single “s” signifies security for your customers as well as your business.
Secure websites and URLs beginning with “https” have SSL certificates behind them. SSL certificates secure your website’s connection and, as of the beginning of this year, boost its ranking in Google.
If your website is not secure, don’t panic, but don’t ignore it either. Google is cracking down on unsecure sites and this month they will be adding even more incentives to grab an SSL certificate.
As Google begins to mark websites as “NOT SECURE”, it can lead to a reduction in customer confidence, as it signifies that the information they are trying to access may not be safe. The consequences of this can be troubling, reducing your web traffic and online lead generation.
In this blog, we’re going to dig into what SSL certificates are, why they’re vital to your website, and point you towards the highest performing certificates.
Cick below to learn more about protecting your website, staying compliant with Google's expectations and sustaining the confidence of your website visitors.
WHAT ARE SSL CERTIFICATES?
HOW DO SSL CERTIFICATES WORK?
WHY YOU NEED AN SSL CERTIFICATE NOW