What (who?) is the subject of this sentence?

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with Haven Express @ Keller Williams Arizona Realty BR534744000 & BR540649000

Marte Cliff "Proofread, proofread, and proofread again. Check for typos, mis-used words, and misspellings, and make sure what you wrote makes good sense."

Right on target - and - re-blog!

Original content by Marte Cliff

Yesterday’s email brought a prime example of confused communication. I know what it meant, but because two words were missing, that’s not what it said.

Here’s the headline: When Elected Governor, Healthcare Costs Can & Will Be Loweredconfusion

The phrase “when elected governor” has nothing to hang on except healthcare costs – and I’m almost positive that healthcare costs are NOT going to be elected governor. Had he included the words “I am” after when, the whole thing would have made sense.

This message made me think he’s someone who doesn’t pay attention to details. Someone else probably wrote it, but doesn’t he approve what is sent out under his name? Hmmm…

Where this pops up most often in real estate:

Every now and then I come across something like “As your agent, you can rely on me to…” (As your agent is modifying you – and that makes no sense at all.)

This is related to the misplaced modifier problem. Remember “The woman hit the cow in the red car.” I suppose a cow could have been in a red car, but it’s not likely.

Your reader will eventually figure out what you meant, but in the meantime, the momentum of your message is gone. The flow from your brain to your reader's brain is broken, as he or she becomes focused on the words rather than the meaning.

So – I repeat myself yet again: Proofread, proofread, and proofread again. Check for typos, mis-used words, and misspellings, and make sure what you wrote makes good sense.

Your goal is to communicate, not to confuse.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

marte@copybymarte.com
www.copybymarte.com

Priest River, Idaho
208-448-1479

 

Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads

PLUS

Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing

Spam prevention
Show All Comments
Rainmaker
2,375,086
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Tony and Suzanne. We can't go wrong follwing advice offered by Marte. Enjoy your day!

Dec 05, 2017 04:25 AM #1
Rainer
26,576
Charles Bradford
Northbridge Realty, LLC - Indianapolis, IN

Hi Tony & Suzanne.  A timely reminder for us as we email other agents, clients and title companies daily.  Also, wording in contracts and advertising is crucial.  Marte is right -- proofread, get someone else to proofread it, then proofread again before hitting "send."

Dec 05, 2017 06:50 AM #2
Rainmaker
1,331,215
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Thank you for the reblog!

Dec 05, 2017 10:15 AM #3
Rainmaker
2,290,004
Lisa Von Domek
Lisa Von Domek & Associates LLC Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Tony and Suzanne Marriott, Associate Brokers what a great choice for a reblog.  Marte hit another blog post out of the park!

Dec 05, 2017 07:16 PM #4
Rainmaker
3,709,677
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I missed reading the original one 

Dec 06, 2017 02:57 AM #5
Rainmaker
2,617,650
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Agreed Wayne Martin and - thanks for stopping by with a comment!

 

Dec 06, 2017 03:29 AM #6
Rainmaker
2,617,650
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Indeed Charles Bradford - always good to hear from you and - thanks for stopping by with a comment!

 

Dec 06, 2017 03:30 AM #7
Rainmaker
2,617,650
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You are most welcome Marte Cliff - thanks for authoring!

Dec 06, 2017 03:30 AM #8
Rainmaker
2,617,650
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

She did indeed Lisa Von Domek and - thanks for stopping by with a comment!

 

Dec 06, 2017 03:30 AM #9
Rainmaker
2,617,650
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You're welcome Gita Bantwal and - thanks for stopping by with a comment!

 

Dec 06, 2017 03:31 AM #10
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,617,650

Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
Ask me a question
*
*
*
*
Spam prevention

Additional Information