What good is a lead who ignores your calls, text messages, and emails?
After all, you’ve spent gobs of money “investing” in that slique “Lead Generation Internet program” and almost NONE of the leads you receive are ready to buy NOW.
There’s the problem . . . You NEED them to be ready NOW . . . BUT . . . most internet leads are statistically 1-3 years from being ready to close on their purchase or sale.
Yep! That’s the reality. Almost ALL people who buy or sell houses these days begin the process on the internet browsing listings.
Their timeline is different than your desire, and you don’t like it.
Here are some possible solutions to your frustration.
- Don’t opt in to Internet Lead Generation programs and, instead, focus on building a Sphere of Influence relationship based business.
- Opt in and decide to be in this for the long haul. You’re ready to commit to follow up with EVERY lead that’s living and in your queue until they Buy, Sell, or DIE whether it takes a month or 3 years.
- Do both . . . Build a healthy SOI business and supplement it with Internet Leads. This is my favorite because I know, done right, an agent can spend 20% of her time, energy, and money on the Internet Leads and 80% on her SOI business and literally blow the doors off this Popsicle stand.
The uncomfortable truth is this: Whether you pursue SOI, Internet Leads, or a blend, ALL of the leads SUCK unless YOU consistently and persistently keep in touch with them over time.
Yeah! I just put ALL of the responsibility for the quality of your leads on YOU!
Successful Lead Conversion must begin with a different mindset . . . a mindset that begins with the notion that ALL leads are GREAT . . . and it’s up to us to build relationship such that, when they are finally ready to buy, we get to sit at the closing table with them and take a paycheck back to our office.
Take responsibility for your own level of lead conversion success by committing to continuous honing of your relationship building skills
Developing a daily habit of 2 (or more) hours of diligent connecting with prospects.