Negative keywords are an important component of a Google AdWords campaign. You may be paying for clicks that are of no value to you. Using the searching terms section, you can see the search terms people are using to find your website. The columns will show total number of clicks, and costs. When you find a search term you don’t want to pay for, you can click the box to the left, then simply add to negative keywords.
“Lori Ballen is a real estate marketing genius. She has a wealth of knowledge and loves to share it with everyone….she doesn’t hold anything back.
I have learned so much from her and still have tons of things to implement. I have already made money using her systems and techniques.
Thank you Lori and keep thinking out side of the box for us! “
Jillian Von Ohlen, Keller Williams Treasure Coast