Special offer

Blending High Dynamic Range with Traditional Images

By
Real Estate Agent with SurfTheTurf.com, Inc.

(Note on 7/19/08: I've also posted some images that were extremely difficult to create on my new post at http://activerain.com/blogsview/600282/HDR-Interiors-on-the which you may also want to review.)

I apologize for our absence of late.  I thought I would share some our newest marketing images because they show how we've changed our photographic work.  In the past, we took multiple exposures of a room and John blended those images in photoshop to achieve a blended image.  We have now moved to an approach where we combine non-HDR/strobe photography with high dynamic range photography.  We like this a lot for a few reasons:

Our experience with HDR processing (maybe just OUR HDR processing) is that it can lead to a number of issues:

1) A case of the "flats."  The exposure value range is all there and it's been compressed, but in the process everything is thrown to the middle of the range.  The whites are grey, and so are the blacks.

2) Depending upon the local contrast settings, some HDR images can just look weird as they come out of the processor.

However, that said, HDR definitely allows for a beautiful way of expressing reflections, sunlight, and, as we have found, can give richer color expression because of the gradations than traditional photos.  But we still like to have our whites white and our blacks black (less critical than the whites), and this is particularly true of walls and ceilings.  To accomplish this, we photograph the room with our strobes getting a well-balanced exposure of a room.  Then, we turn the strobes off and take the same photo again, this time bracketing it for HDR processing; we then create a second HDR image.  The original image is then overlaid on top of the HDR image, and then the original is carefully erased (sometimes only 10-20%, sometimes up to 100%) in places where we want the HDR image to enrich the original image. 

For those of you who haven't read my posts before, here's the equipment I'm using: Canon 5d, with a 24mm tilt/shift lens, multiple 580exII strobes on umbrella stands.  Photomatix for HDR processing.  Because I use a tilt-shift lens rather than a wide-angle lens, it increases the processing, but improves the size of the image (to over 20megapixels), and we also like the proportions of the image (less stretched).

Here are some images (these are all 20megapixel images, though the ones supplied here have been shrunk for ease of viewing).  If you want to see how these look in print, email me and I'll try to mail you a brochure or two.

Encinitas Living Room

Encinitas Kitchen

519 Gardendale, Encinitas, CA

Encinitas Family Room - Home for sale

Anyway, I hope you liked the images.  We think they really help express the character of the rooms for what they are.  If you have an interest in understanding what I did to capture these images, don't hesitate to post a message explaining your interest.  If there is interest, I'll try to give some explanation as to the compositional aspects of the photographs.

Margaret Hokkanen, Encinitas and Carlsbad Real Estate

 

Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Your photos are very impressive.    

May 18, 2008 04:47 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Hi Margaret! As always I just love your photography! It would sure make me want to buy the property. I am looking to get my next camera. What would you suggest? I'm not sure that I want to get as in depth as you do but I'd like them to look nice. I'm a one woman show here and there isn't a lot of time now for all the editing. Thanks! 

May 18, 2008 04:50 AM
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

I have seen some incredible HDR photography.  I thought about doing this but the time involved - IMHO does not warrant it for the every day listing.

May 18, 2008 05:17 AM
Margaret Hokkanen
SurfTheTurf.com, Inc. - Carlsbad, CA
→ Carlsbad Real Estate

Adam,  Yes, I agree about the incredible effects of HDR. This is particularly true of outdoor photographs, especially those involving reflections off of water which makes the technology truly shine.  The tonal graduation is what got us really excited.  The photographs above are our attempt to achieve a well-balanced image.  You will have to sink some serious time to get your HDR process going, and I would encourage you to do it to give you additional photographic options, particularly in key living areas like family rooms and kitchens.

Margaret H.

May 18, 2008 05:24 AM
Ted Baker
Carmody and Associates LLC - Winter Haven, FL
MidFloridaMediation.com

Margaret - always a pleasure to see your posts.

Can you tell me what software you are using for HDR processing now.

 

May 18, 2008 06:21 AM
Maureen Maureen
Orangeburg, NY

Margaret - looks like you found the winning formula.  These are fantastic. 

May 18, 2008 06:59 AM
Cheryl Johnson
Highland Park, CA

Yes, it does look like you have now got it down to a science!  These are gorgeous.

May 18, 2008 09:03 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

The photos are beautiful. I'm glad that in my market not many people are taking photos of this quality. I'm the type of photographer who puts his fingers on the lense...

Best,

Scott

May 18, 2008 09:43 AM
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Margaret, the pictures are absolutely beautiful.  You guys do such wonderful work.

May 18, 2008 11:23 AM
Don Stern
Realty Executives South Louisiana - Baton Rouge, LA
Greater Baton Rouge Real Estate

Fantastic pictures!  The first looked a bit artificial but, that said, I think it is an outstanding marketing photo.  As usual, first rate work and something to aspire to. 

As Adam pointed out, the time involved is something to be considered.  I just spent about an hour and a half of on-site time and another hour and a half on post-processing for a very nice home which will sell for a maximum of $265,000.  I'll have this one listed for 5% but will co-op 2.5% to the selling agent.   The economics seem worth it for this home.

On the other hand, I just closed another property which sold for $75K and I co-oped the commission and owed a referral fee on the listing side.  Spending 3 or 5 hours on photos wouldn't make much sense in this instance.

That said, I'm currently spending more time that economics alone would suggest in order to advance my own skills and gain competitive advantage for future listing opportunities.

I'm a huge fan of your (and John's) work and am so grateful that you contribute.  Thanks!

May 18, 2008 01:02 PM
Doug Garner
CENTURY 21 Garner Properties - Independence, KY
Principal Broker, Auctioneer, Northern Kentucky

ABsolutely remarkable photos. As close to capturing that "being there" experience without really being there.

May 18, 2008 02:53 PM
Bryce Mohan
Bryce Mohan Photography - Bellevue, WA

Margaret, very nice! If I had to be nitpicky I'd say nab that convergance in the first photo, otherwise I'd say those look like professional shots.

Keep up the very good work and thanks for sharing. :)

-B

 

May 18, 2008 07:32 PM
Ryan Martin
Pacific Continental Realty, LLC - Bellingham, WA
Bellingham Commercial RE Broker

Margaret - Nice HDR photos. I have been working with Photomatix too. I will have to post some examples for you. I have been braketing 5 photos (-2, -1, 0, 1, 2) It seems that HDR makes a lot more sense for outdoor photos than interior photos. For that reason, it makes sense that you are blending the two for your real estate photos.

Bryce - Good to see you back on ActiveRain.

May 27, 2008 06:56 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Margaret, I've had some frustrating experiences with HDR lately.  I agree that the whites often turn out grey, especially ceilings.  The combination of the strobe lighting and the tilt/shift camera lens makes a big difference.  I have to rethink my approach to HDR given the equipment I'm using.

Jul 14, 2008 04:01 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Margaret, the photos look great and very impressive. HDR is definitely the way to go for true t life images.

Good Post!

Jul 15, 2008 12:35 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Michael, HDR alone won't do it.  I've tried.  You have to take a look at Margaret's integrated approach to producing these photos.  The equipment is expensive and it takes a lot of work, but photos sell homes.  If there is one area I plan to continue to learn and grow in, it's photography.  Margaret remains a superstar in this area. 

Margaret, Thank you for sharing your techniques so generously with us.

Jul 15, 2008 01:33 AM
Michael Cole
CPG Tours - Corona, CA

Hi Margaet,

Great looking shots! But 20 megapixels? My gosh, you could do billboards with those!  (ha-ha)

 

Jul 15, 2008 01:36 AM
Judy Peterson
Berkshire Hathaway HomeServices Fox&Roach Realtors - Tredyffrin, PA
"Superb Service, Superb Results"

Hi Margaret!

These photos are stunning.  The exterior images really pop out! Thanks for the tips.  I'm interested in learning these techniqes. Where to begin? Any books you recommend?

Jul 17, 2008 11:20 AM
Northern Virginia Real Estate Photography - Bryant Payden
B. Payden Photography, LLC - Manassas, VA
Northern Virginia Real Estate Photography

Margaret- Your HDR blending is by far some of the best I have seen. I have just recently started experimenting with HDR and I am getting some incredible images with landscapes but my interiors are less than up to my standards. Thanks for all your posts as they are helping me to improve my craft. Keep up the good work!

Jul 18, 2008 01:49 AM