What to Use Instead of "Contact Me"

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
http://activerain.com/droplet/594c

It's overplayed... and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to... Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "Contact" button, we certainly go hunting for it, don't we?

But, isn't the idea of every article, post, or social media promotion to get a client to contact me? So how do we invoke the idea of communication instead of just the tired and old, contact me? I've been doing a little research and study with CTA (Call to Action) and here are some great responses that can really prompt a response.

 

Buttons

Buttons are a big deal. We love to push buttons. But those buttons have to say something and look inviting. Look at the two buttons below, which would you rather click on?

eye-catching buttons

 

Do you have buttons on your site? Are they eye-catching and bright or dull and almost forgettable? Buttons can be a lot of different shapes and colors. Then there is the font; is it comforting or stiff and sterile? It's amazing what a button can do.

 

A Sense of Urgency

Your call to action should conjure up a sense of urgency as if they are going to miss something if they don't call, click, or contact. These phrases work quite well:

  • Start Saving Money Right Now
  • Discount Ends Sunday
  • Get It Before Anyone Else
  • Offer Ends
  • Incentive Only for This Week
  • Call in the Next 5 Minutes
  • Don't Miss Out
  • Now is the Best Time...
  • Free Trial Ends
  • Home Prices Going Up Next Month!
  • Rates Going Up...

The word "Now" builds a sense of urgency as well so whether you are offering them an incentive to buying a house this week or getting great rates, NOW often creates the drive you want.

 

Don't Give Too Many Choices

I know agents that work in 50 different cities and towns and want them ALL on the homepage of their website. This is too much information. People get overwhelmed. I think of my son; I tell him he can get a candy at the store. He'll stand in front of the candy aisle for an hour and still not decide, but if I give him three choices, he can make that decision in seconds. 

Don't give people too many choices. 2 to 3 is often enough to get them to do something. Websites and emails that are too busy, just get ignored. You don't want people clicking off the site before they even had a chance to see what you're selling. 

 

Keep the CTA at the End.

We naturally read left to right, top to bottom so make the button or CTA at the bottom right corner of whatever you're writing or selling. 

CTA at end

CTA at end

 

These two may be simple but the second one follows the flow of how we read and our eyes and prompts more of a connection than the first.

 

Give People a Reason

Why should I contact you? What will I get? What will I learn? Will you solve my problem? Did I even know I had a problem? Can you find the answers for me? Can I find the answers? Did I even have a question?

Allowing someone to "discover" something they didn't even know they needed really invokes the sense of urgency. I am thinking about those news previews that say something like: "Is what you're eating right now actually killing you? Find out at 11". OH, MY GOSH!? Are my Fruit Loops killing me?  I have to know! 

So how can that work in the real estate industry?

How about:

"If your interest rate is over 4% you're wasting money each month"

"FSBO sellers lose up to 15% of their potential profits"

"New program offers No Down Payment Loan"

"This is the last month to get a tax break"

"Home prices will go up 6% next month"

Or whatever YOU know that THEY don't... That's what you need to convey. 

 

Get Personal

Use terms like "Your/You" and "Me/My" to get personal with people. A good way to get people to sign up for automatic searches is "Set Up Your Home Profile". People like having ownership in things and giving them ownership to a piece of your website, means they can come back and log in and feel connected. 

 

Create White Space

Don't clutter up your website or business pages with too much stuff. Give those CTA and buttons room to breath and be seen. 

 browse

 

Add a Click Trigger

A Click Trigger is additional information that makes the reader feel better about their decision. It's words like "Risk-Free", "Money-Back Guarantee", or Key Benefits one would get if they clicked. It could say something like:

 

KIS

Keep it simple  - People today have short attention spans. I may have already lost you in this article, but if you're still with me, keep your points, CTAs, and directions easy. People want to know what to do at the end. Do I keep reading? Contact you? Sign up? Join something? or Buy? Don't bog them down when the time comes and don't keep trying to sell once they've decided to go with you. 

 

So now that I've come to the end of the post, what do I want you to do? 

Website AuditAbout Personal SEO

 

Some Examples of Simple, Clean Websites with CTAs

PortlandontheMarket.com 

LineageTreeCare.com

NorthernVirginiaRealty.com

RelocatetoSunnyStGeorge.com

2Ryans.com

OrlandoMillionDollarHomes.com

TexasforSale.net

DavidWatkins.com

PCBeach.com

SunnyIslesBeachCondos.com

 

 

Posted by

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Kathleen Luiten 01/10/2018 08:00 AM
Topic:
Real Estate Technology & Tools
Groups:
Search Engine Optimization: An Hour a Day
SEO for Realtors
Tags:
call to action
website marketing
cta
online marketing
contact me

Spam prevention
Show All Comments
Rainer
369,636
Anna Hatridge
Goodson Realty - Bonne Terre, MO
Missouri Realtor with Goodson Realty

I especially like the tip of placement of the CTA.

Jan 03, 2018 10:54 AM #40
Rainmaker
300,355
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Brilliant, Tammy, simply, brilliant.    Bookmarked.    Thank you!   

Jan 03, 2018 11:50 AM #41
Rainmaker
128,021
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

"Contact Me" has indeed beome stale. Thanks for sharing some great new ideas! I look forward to implementing some changes.

Jan 03, 2018 01:18 PM #42
Rainmaker
23,569
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Tammy, thanks for sharing a great article on CTAs. Very informative and I appreciate you presenting ideas on current CTA thinking. Do you do A/B testing? Do you use any special plug-ins or software for creating your Call To Action buttons?

Jan 03, 2018 02:12 PM #43
Rainmaker
319,860
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information on Calls To Action (CTAs).  I will be re-reading  again ... hope it sticks!

Jan 03, 2018 02:33 PM #44
Rainmaker
361,263
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

I like the KISS method - clean, to the point, and as you say - flows top left to bottom right.

Jan 03, 2018 02:55 PM #45
Rainmaker
629,739
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Great post, Tammy! You compiled a lot of key points to effective, "fresh" advertising into one blog. Definitely bookmarked for repeat reference!

Jan 03, 2018 04:41 PM #46
Rainmaker
580,587
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Like this post, something to work on for the new year. Thanks.

Jan 03, 2018 04:58 PM #47
Rainmaker
72,274
SmartZip Analytics
SmartZip - Pleasanton, CA
Adam Long, VP Sales, SmartTargeting

Great post and clever ending! Well done!  Hapyy New Year!

Jan 03, 2018 05:17 PM #48
Rainmaker
510,461
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Looks like you have got the "on button" turned on in your article. It's made me think about that old "contact me"!

Jan 03, 2018 07:47 PM #49
Rainmaker
2,607,129
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

KISS is what we all need in any marketing.

Jan 04, 2018 02:00 AM #50
Rainmaker
146,381
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Good suggestions as always!

Jan 04, 2018 04:14 AM #51
Rainmaker
416,168
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

All good suggestions here--esp the 'give people a reason' and the placement of the button.  Thanks!

Jan 04, 2018 06:54 AM #52
Rainmaker
67,572
Paul Weese
Colorado Group Realty - Steamboat Springs, CO
Steamboat Springs Broker and Outdoor Enthusiast

Excellent article and advice I will use.  Thank you!

Jan 04, 2018 08:44 AM #53
Rainmaker
4,343,419
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. This is excellent advice to share.

Jan 08, 2018 10:01 AM #54
Rainmaker
92,937
Nancy Pav
Long & Foster - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

Great perspective.  Thank you for sharing!

Jan 08, 2018 02:45 PM #55
Rainer
382,261
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammy,

Being specific often helps. People like to know that you were actually listening to what they said. "For more info about XYZ, let me know, when would be the best time to call for a brief chat ..."

Jan 09, 2018 06:35 PM #56
Rainmaker
850,306
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your ideas and thoughts.  Now I need to learn how to create a button!  I have one idea but would love to hear yours!

Jan 09, 2018 08:29 PM #57
Rainer
7,373
Zach Tetley
Nexus Homebuyers - Knoxville, TN
Real Estate Investor In Knoxville

This is a great post. It's all about the exchange in value without seeming "salesy". If you can provide value to your potential client for free, they will click through. Provide so much free information that your potential client feels obligated to give you their information. 

Jan 18, 2018 08:21 AM #58
Ambassador
1,428,584
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Excellent and very timely information, Tammy!  We will be utilizing your thoughts in changes coming soon on our site.

Thanks!

Debbie ~ 

Jan 19, 2018 01:03 PM #59
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
529,594

Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
Have a Website or SEO Question?
*
*
*
*
Spam prevention

Additional Information