YouTube Thursdays - First things, first - You.

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors
http://activerain.com/droplet/59lG

YouTube Thursdays - join here. 

 

 

Videos help you connect with potential clients. It's a great way to attract and build organic relationships. But first, you need a plan. If you're committed to producing videos in 2018, you need to give your strategy some serious thought.

If you are going to take the leap and produce your own videos, make sure you have the basics covered. You'll need a camera (or smartphone), external microphone, tripod, and editing software. For more details on this topic, you can refer to last week's post. 

At this point, we're going to assume you are committed to join us in our journey to produce a library of videos to help you get more calls. The first video we're going to produce is the Introductory video. Here is what we will be focusing on in the coming week. 

 

1. Who are you?  Really. Not the image you hope to project, but the deep down true to your DNA self. What makes you passionate about real estate? Why are you spending a majority of your life selling houses?  Hopefully, you've discovered a niche, (or two) that reflects your brand, and in essence, you.

 

2. The story. Yes, good videos tell a story. You will need to spend some time asking yourself some important questions. Why would someone want to work with you?  What do you have to offer that nobody else can duplicate?  Hint- see number 1 - passion and authenticity. If you're having trouble, ask a few trusted clients, friends, or family members. 

 

3. Incorporate your niche and personality into the video.   Will you focus on clients, houses, neighborhoods, or your market in general? Who will tell your story?  You, or your clients?  

 

4. Consider locations.  Where will you do your on-camera shot? Are there some particularly attractive spots in your market? Why not highlight the best? If your story will include your listings, make sure you feature those with the best curb appeal - you get the idea. 

 

5. Practice, practice, practice. It's going to feel weird at first, but start shooting and talking in front of your recording device. Be sure to take note of the lighting, audio quality, and the video quality. Adjust as necessary. The most important thing to remember, be yourself! 

 

Next week, creating a storyboard! 


If you have any questions, feel free to shoot us an email or give us a call. And be sure to get your YouTube Channels ready for company. Include a link to your channel in the comments sections below. Feel free to check out mine too, and please take a moment and subscribe. 

 

 

 

 

Posted by

 

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.


 

                                                                             

 

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Topic:
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Groups:
The Art Of Marketing You
Real Estate Video Marketing
The Ninety-ninth Percentile
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YouTube Thursdays
Tags:
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Rainmaker
2,211,152
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

a good share 

Jan 04, 2018 03:20 PM #18
Rainmaker
590,148
Laura Filip RE/MAX UTOPIA | 903-271-4978
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE

Thank you for sharing your ideas on video presentation. All great ideas for sure will be watching as you present more on this topic. Have a blessed day 

Jan 04, 2018 03:33 PM #19
Rainmaker
2,040,775
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I love that Dr. Seuss quote.  That man had so much wisdom which the characters in his books uttered.

Jan 04, 2018 04:42 PM #20
Rainmaker
131,908
Mary Jo Quay
Remax Results - Minneapolis, MN

Great video, excellent post. The first video I made took 14 takes. I kept freaking out. "Omg, I sound like Margaret Thatchter," "Why are my eyes closed?" "Do I really make those faces?"  It was AWFUL.  

Jan 04, 2018 05:31 PM #21
Ambassador
3,428,553
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I got a call first thing this morning from someone moving to the area looking at one of my downtown videos. This is confirmation to do more of that type about the city and neighborhoods.

Jan 04, 2018 07:45 PM #22
Rainer
363,060
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC
CNS

Super good advice on creating the Intro Video!

Jan 05, 2018 03:39 AM #23
Rainmaker
3,289,640
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, a couple of weeks ago I was working on updating my channel, but then ran out of time, still need someone to help! 

Jan 05, 2018 05:48 AM #24
Rainmaker
769,733
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - This is an area we all need to do a better job in and I appreciate all your advice on how to get started. Thank you!

Jan 05, 2018 05:53 AM #25
Rainmaker
215,879
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I would love to understand how to better incorporate videos into my business and this looks like a great opportunity to get started!  Thank-you!

Jan 05, 2018 06:04 AM #26
Ambassador
2,291,411
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Okay, I accept the challenge and will spend the day coming up with the content and hopefully get this together this weekend, Debb & Bernie. Thank you for the encouragement and guidance - it's much needed!!

Happy Friday!

Jan 05, 2018 06:36 AM #27
Rainmaker
1,400,092
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debb and Bernie - Mac is special.  You should sign him up for show business.

Jan 05, 2018 06:40 AM #28
Rainmaker
2,790,716
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Debb and Bernie. What a keen sense of things you have. I really liked this.

Jan 05, 2018 07:08 AM #29
Rainmaker
2,416,791
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and bernie,  My goal is to do videos this year 2 a week but you know I have a face better for radio.

 

Jan 05, 2018 08:40 AM #30
Ambassador
1,437,777
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi all, I'm really excited to have you along for this discovery. Remember to get your equipment in place and spend some time formulating a plan for your introductory video. Ideally, no longer than 2 minutes! 

Jan 05, 2018 10:18 AM #31
Rainmaker
581,501
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Have been making videos for a while, but this sounds like a grand idea as I want to be more focused this year. Here is our channel Selling The Main Line

Jan 05, 2018 11:35 AM #32
Rainmaker
300,567
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Since I have decided to add video to my marketing, I found this post to be timely and very helpful.

Thanks for sharing your YouTube channel with us as it gives us some idea of what following your steps looks like.

By the way, I did subscribe and will continue learning from you.

Jan 05, 2018 01:27 PM #33
Rainmaker
3,246,492
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Debb Janes EcoBroker and Bernie Stea JD ,

Congratulations on your well deserved featured post! I love your advice you are wonderful! 2018 has started off with a bang for me and I have to make time to work on video! Thank you! Thank you!

Jan 05, 2018 04:21 PM #34
Rainmaker
1,092,383
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I really need to focus on this aspect of marketing as well. I've got to focus on this!

Jan 07, 2018 03:15 AM #35
Rainmaker
99,530
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Videos are on my to do list for 2018, will spend some time this month to figure out what equipment I will need so I can start practising.

Jan 12, 2018 06:55 AM #36
Rainmaker
86,819
Dr. Karen Jones Lewis, Broker
K1 Realty Group - Pembroke Pines, FL
Residential for Sellers and Buyers in S. Broward

I have been wanting to do  more videos and I just caught the blog for today and so I have to go back and read the ones you put out so I can start doing videos asap..I will see if I can get others to follow me on creating videos...

Jan 18, 2018 11:00 AM #37
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
We'd Love to Help You Find, or Sell, Your ViewHome.™
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