When to Update Your Real Estate Business Cards

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

When was the last time you updated your real estate business cards?

If you’re like a lot of Realtors®, it’s been awhile. Unfortunately, that can impact your professionalism and lead to lost customers.

How often should you update your business card? Use this guide to help you decide.

Has Information Changed?

Many Realtors® keep the same business card for years and years because they don’t have a change in their business address or phone number.

Today, however, there’s more information that matters than simply your name, address, and phone number. What about these elements?

  • Website or Blog. A website is an important part of your marketing mix, and if you have a new blog, use your business card to advertise it!
  • Social Media profiles. Being active on social media is an important way to connect. If you’ve started new social media accounts, your card needs an update.
  • Special Promotions or Opt-ins. Use your business card to drive traffic to opt-ins, promotions, and other special offers you have. This is a key way to build your list, and you can update your card frequently with new offers.

When you think about it, things are changing all the time. I’m guessing things have changed for you in the last year, and this may be a good time to update your card!

Is it Time for a Refresh?

If your card was designed in 1999, it probably looks like it was designed in 1999. The graphics, design, and layout options have changed a lot in the last few years.

I’m not saying you have to follow every single trend, but it’s important to stay up to date. How are you going to win business from Millennials if your business card was designed when they were in grade school?

Having a card that is fresh, with colors and styles that make sense in today’s market, is essential to winning business and building your network.

Does Your Card Look Like Everyone Else’s?

If you chose your business card through a broker’s provider, you may have business cards that look like everyone else's in your office.

Even if you designed your own real estate business cards, if you used a discount site with no customization, you may have the same look as other Realtors®.

Does it matter? Yes!

You want to stand out in your market. You want to give clients a reason to choose you instead of someone else. Your first impression is often your business card. Do you want to give a “me, too” vibe or a professional, individual feel?

If your card looks like everyone else’s in your office, it’s way past time to get new cards.

Get Your New Real Estate Business Cards Today

A new year is a great time to start fresh – with your habits, agency, and business cards! We’d love to help you get a custom new look. Take a look at our high-quality, fully-customizable business card options today.

And let’s hear it from you – how long HAS it been since you updated your business cards? 😊

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Real Estate Rookie
Marketing 101
Tags:
business cards
real estate business cards
business card printing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
534,074
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Nadine Larder 

Thank you for sharing your information 

Have a great day.

Jan 10, 2018 05:50 AM #1
Rainmaker
2,525,636
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine Larder,  I just updated my business card this past year.  Your company does a great card on all my post cards and more.  Thanks!

Jan 10, 2018 07:32 AM #2
Rainmaker
3,517,857
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

My info has  not changed much in 15 years but  need ew ones because of the aging process of myself

Jan 10, 2018 01:27 PM #3
Rainmaker
48,622
Jackie Adams
Idaho Falls, ID
Jackie Adams

I was just reading on Inman today about digital business cards.  Interesting.  There's always some new "thing" coming out.  Nice reminder about updating.  My information is still good, but I need a new photo.

 

Jan 10, 2018 05:51 PM #4
Rainer
76,618
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

Agents don't want to admit but they AGE! Some gracefully and some NOT. I get cards sometimes with photos that bear NO resembalance to the Agent. I want to ask them, "Having a tough year?". Either that or youI'm looking at a boudoir shot! I'm still not understanding photos with their dogs or cats. I get it--I love my dog Jake, part of the family, but seriously?

Jan 10, 2018 06:09 PM #5
Rainmaker
284,503
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

My cards that I aam using now are ok but the photo is of me in 2005.  I was thinking of uusing the photo I use here on this profile because it is only a couple months old.

Jan 10, 2018 06:12 PM #6
Rainmaker
549,341
Sharon Kowitz
Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Hi 

i updated just this year to a nice plastic credit card type card :O)

Jan 10, 2018 06:39 PM #7
Rainmaker
220,846
Leslie DeLuca
DeLuca Real Estate - Monterey, CA
No One Knows The Monterey Peninsula Like DeLuca

What about pictures? I see Realtors with picture that were taken when they first got into the biz. I change my pic a couple times a year. Right now I am getting ready to do it again. I don't look like the picture you see anymore.

Jan 10, 2018 07:17 PM #8
Rainmaker
1,373,116
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Considering how inexpensive cards are, it's silly to let them become outdated - either with information or your photo.

Jan 10, 2018 08:51 PM #9
Rainer
71,545
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

I've gone with pictures and I've gone with no pictures. But one thing I do like to do is update my card pretty frequently. I also like to see if I can do a thousand cards in a year. Thus far I have not.
It's not that hard to give out 5 cards a day for a few months in a row but it's very hard to do it for a year or even long enough to burn through a thousand cards in a year.
I like to get a box of 500 when I get about 80% of the way through I order a new box and I always make some kind of change to my card.

Jan 11, 2018 06:34 AM #10
Rainer
181,315
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Great tips and a good reminder Nadine Larder.  Yes, things do change, including how we look! For Pete's sake people, for those of you with your photo on your business card, don't use a glamour shot from the 1990's! You should look like the photo on your business card, at least in my humble opinion.

Jan 11, 2018 08:11 AM #11
Ambassador
3,528,532
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks for the suggestions. It's definitely time to make a few changes.

Jan 11, 2018 09:22 AM #12
Rainmaker
432,655
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Catchy question, and I agree social media info should be on the business card and other written forms of communication.  However, doesn't seem like business cards are used much anymore--it feels outdated giving a paper card to younger clients who are used to working paperless!

Jan 11, 2018 10:32 AM #13
Rainmaker
326,781
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I agree business cards need to be kept up to date. I just had new cards at the end of 2017.

Business cards are to be used. I have seen people reluctant to give them out, they fear running out! It is the way for people to remember to get in touch with you.

Jan 11, 2018 10:39 AM #14
Rainmaker
343,837
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I'm getting new cards done soon!

Jan 11, 2018 12:35 PM #15
Rainer
167,869
Robert Hicks
United Country River City Realty - Savannah, TN

Its been about "four score and seven years" since I have updated mine...Think it's time?  

Jan 12, 2018 04:20 AM #16
Rainer
433,459
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Just sent in my reorder and amended context yesterday, so, it's like remodeling your residence, isn't it? Refresh, redo, remodel, reenergize, refocus and stay excited. 

Jan 13, 2018 04:46 PM #17
Rainmaker
1,040,564
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Just  explored the PrinterBees website.  I ordered cards from different vendors last Fall and I'm still looking for the perfect card. I'll give PrinterBees a try!

Jan 27, 2018 12:33 PM #18
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
312,570

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?
*
*
*
*
Spam prevention

Additional Information