YouTube Thursdays - Storyboard - A Blueprint for Quality Videos

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

 

Think of the storyboard as the blueprint for your video. Without it, it can be quite difficult to tell a compelling and entertaining story. Naturally, you want both. Remember the introductory video is a great opportunity for your authentic self to shine. It's about how YOU bring VALUE to THEM. And while it's about you, it's really not about you! 

 

Therefore, it's important for your story to get that point across - quickly. Otherwise, it's just another version of the "I'm a top producer, I'm so smart, I'm ethical, and I've got a ton of awards," type of dime-a-dozen videos out there. Who cares?  In my experience, a prospective client wants to know what makes you special, and why that's valuable for them.

 

For example, let's assume you sell equestrian properties. Why?  There has to be a reason these type of properties resonate with you so strongly. Let's assume you grew up on a ranch and fell in love with this lifestyle. You get it - inside and out. Your experience and expertise and passion is difficult to duplicate. Your story might include brief shots of you on the back of a horse, standing next to a horse in a corral,  clients talking about what makes you special. And of course, lovely scenes of the equestrian lifestyle and the properties you sell. 

 

As previously illustrated,  if you have a well-developed niche, your job will be easier. Most of us who work within a niche, do so because it resonates within - our Real Estate brand is the essence of who were are as people. The niche is your hook, and the story should unfold organically around it. The goal or purpose of the story should always highlight the benefits and value for the viewer. 

 

Don't fuss too much over the drawings or graphics, a rudimentary sketch will be fine. Keep in mind, your video should be under two minutes. Otherwise you risk turning off a viewer by the length, even before they view it. 

If you're having trouble getting started, write out a script and then visualize some scenes or shots to best illustrate your story. You should only be on-camera talking a few times - to say hello, perhaps at one, or two other spots in the middle, and near, or at the close, with a call to action. The rest of the story should be action videos, stills, and other people. Voiceover's are fine, and you can add text slides to supplement your story. 


Here's a the beginning of rough storyboard for our ficticious Equestrian pal. Note in scene 3, it should also identify that Tom sells horse properties in Bozeman, Montana. ( Who, what, when, where...) 

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.


 

                                                                             

 

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Rainmaker
1,239,860
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Your Alexandria Virginia Real Estate Agent

Debb, I set myself a reminder to come checkout your post this morning. Your knowledge on video is impressive and I'm learning a lot. The 2 minutes or less is a big tip, have made many mistakes in the timing area. Thank you for sharing a sample of a storyboard. Very helpful in understanding how to lay it out.

Jan 12, 2018 04:55 AM #31
Rainmaker
2,491,298
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

It makes so much sense and breaks down what i needed to hear. I look forwad to improving my ability to add video. First to tackle editing and voice over

Jan 12, 2018 06:08 AM #32
Rainmaker
98,980
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Using story boards is an exellent idea but as someone else mentioned, unless you are working as a team, there isn't enough time to "story board".

Jan 12, 2018 06:22 AM #33
Rainmaker
1,910,599
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

This is awesome...so well explained and your pictures are very helpful. You are a great teacher!

Jan 12, 2018 07:13 AM #34
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Brian and Anna - so happy it makes sense. That's important. ;) 

Jan 12, 2018 07:22 AM #36
Ambassador
1,430,934
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Betsy N. Robinson - Serving the Sandhills, NC Reach out at any point if you need clarification. I'm always happy to talk video. :) 

Hi Amanda.  Yep, most folks just can't commit to watching a video that's much over a couple of minutes. There are exceptions...but overall short is better. 

Jan 12, 2018 07:39 AM #37
Rainmaker
246,022
Victoria Ray Henderson Marshall Henderson
Buyer's Edge Company Inc - Bethesda, MD
Real Estate for Home Buyers with Buyer's Edge

A big thank you for the storyboard idea! I make videos and have never thought to use a storyboard-what a timesaver! You've got me thinking about how to make a video about us that isn't really about us. Have a great weekend!

Jan 12, 2018 08:45 AM #38
Rainmaker
402,125
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Hi Debb,  Great advice, a little planning goes a lomg way. I'm usully just winging it, but starting to do some white board video's and putting in a bit more planning,

Jan 12, 2018 11:22 AM #39
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Sharon Paxson
Arbor Real Estate - Newport Beach, CA
Newport Beach Real Estate - Arbor Real Estate

Hi Debb, great post and information for using a storyboard, will bookmark this post.

Jan 12, 2018 11:25 AM #40
Rainmaker
1,038,463
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Hi

Such good advice on how to start the video process. Many who think about doing them shy away from doing them. cheers cvc

Jan 12, 2018 11:46 AM #41
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Plan an work and work your plan --  Debb Janes EcoBroker and Bernie Stea JD  makes for a smooth and professional video

Jan 12, 2018 12:35 PM #42
Ambassador
1,430,934
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You're so welcome Victoria. 

Hi Michael  - sounds like plan in the works. good for you. D

Jan 12, 2018 12:42 PM #43
Rainmaker
941,831
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Goodness this is great information. I have experimented doing several videos and end up giggling. I can't remember what to say, I stumble over words, I have no clue!

A storyboard is the outline - now I just have to figure out how to put it all together because I like the idea of not looking at myself for the full time.

Jan 12, 2018 03:17 PM #44
Rainmaker
403,326
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
Realtor, In Tune with your Real Estate Needs

Story-boarding is so important.  My outline is less formal(!) but you still need a plan.  And then sometimes when filming, you come up with new ideas, which is okay, too.

Jan 12, 2018 03:37 PM #45
Rainmaker
2,602,681
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Having owned a marketing agency pre real estate...not a stranger to storyboards but likely lots of real estate agents are !

 

 

 

Jan 13, 2018 06:22 AM #46
Rainer
375,538
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

My wife saw your Tom Selleck picture from across the room.  She would buy anything he is selling!!  LOL

Storyboards are the "business plan" of video and movie production.  If you start without one you will, at some point, regret it.

Jan 14, 2018 09:41 PM #47
Ambassador
1,430,934
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

John Dotson My husband was teasing me about my cowboy Realtor choice. Hahaha. Tom could sell me anything either - horses or houses. :) 

Glad you understand how critical storyboards are to the process....

Jan 15, 2018 08:53 AM #55
Rainmaker
340,821
Ann Nguyen
Dickson Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

This is a great information and helpful tips and a good teacher thank you for this have a good day.

Jan 16, 2018 07:39 AM #56
Rainer
381,849
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Debb,

Tom sounds like a really interesting dude. Food for thought about how to make ourselves stand out in "blink" time.

Jan 16, 2018 08:24 PM #57
Rainmaker
849,404
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You all provide the best videos with such a melodic voice, background music and video - it's all a win win! 

Jan 16, 2018 08:56 PM #58
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REALTORS® in Clark County, WA
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