"There is going to come a time, when there is a right eye doctor and a left eye doctor....things have become soooooo specialized." I have to agree says she who has 3 dentists....one "regular gal", the exodontist...gotta love those root canals....and the implant specialist.
Each specialist recognized in their field and their communities for their particular area of expertise....and it got me to thinking about real estate...Have you "claimed your area of expertise" ? Do you have a niche ?
Do people know that you are not just the agent ...who lists houses or the lender who works with mortgages ? Why should people choose you over any other agent, lender, insurance...service professional in the market ? Have you given them a reason ?
Carving a niche begins with education....learning as much as you can about a particular area....to be recognized as the expert...you have to first develop the expertise ! It isn't enough to have a license..that is such a basic requirement. While some of us have Broker Licenses...because your state requires it OR because you have chosen to further your real estate education...it says something to consumers about your level of expertise in the industry.
It isn't enough to list and sell houses because you live in one....and passed the same licensing requirements as every other agent....not if you want a niche in this industry.
Despite the ads in social media...whatever niche you choose to develop...whatever expertise for which you want recognition...it does not happen overnight or in three easy steps that if you just watch their webinar, buy their course, use their letters, their emails, etc...POOF...new business !
Be analytical...how many other people have or claim to have the area of expertise you are seeking in your market ? If they are successful....what have they done to establish it ? What can you do ....the same or differently ? How can you choose to promote your niche in your market ?
Anything worth doing is worth doing well ! Your education won't speak for itself....you have to have it, be successful with it, and promote it.
This has been a professional education post brought to you by Sally K. & David L. Hanson who have a real estate practice in southeastern Wisconsin founded in education and fostered by successful experience honored to be of service for all things real estate.
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