This Zig Ziglar wisdom comes to us courtesy of Bob Bly. His Friday morning email said:
"The most important part of the sales process is the salesperson."
He went on to give this quote from Zig Ziglar: "... the prospect might buy you and still not buy the
product, but he won't buy the product unless he has first bought you."
Obviously this isn't going to apply to selling a head of lettuce or a carton of milk, but it certainly applies to a "people business" like real estate.
Zig Ziglar worked under a set of foundational principals, and as you know, was wildly successful. The basics of those principals can be found in an informative PDF - which you can access for FREE right here...
Essential Lessons for Successful Selling: https://jd405.isrefer.com/go/lessons/a221
I think you'll love that he demonstrates these principles with the purchase of a house.
Go get the PDF - and get some good food for thought!