Do people really use – and keep – business cards anymore?
The answer is YES! But they may not keep all the business cards they receive. It’s vital to think about how you create business cards so they are notable enough to keep.
”But I never hear back when I give my card out!”
We’ll address that issue in another blog post, but for now, just remember that follow-up is almost never a person’s strong suit. Many times, you have to be the one that follows up.
Create Business Cards That Are Useful
How do you get a prospect to actually keep and look at your business card? One way is by making it useful.
Usually, when someone creates a business card, they are thinking about themselves. They want to jam as much information about themselves onto that small space as possible!
I invite you to take a different approach. Instead of thinking just about you and your information, consider the prospect and what they’re interested in too!
The best way to do this in the small space of a business card is to have a call-to-action asking the prospect to visit a website for useful information. You can invite them to enter a drawing, download a free checklist to prepare a home for vacation, and much more.
The prospect will keep the card at least long enough to go online for your freebie – and by then, you’ve captured their email, along with perhaps their mailing address. Then the ball is in your court!
Business Cards Can be Art
There are those who take a purely utilitarian approach to business cards. The attitude is, “It’s just my contact info and a picture. I don’t have time for pretty.”
Ok. Unfortunately, your prospects may not have time to keep your card either.
One way to get your card noticed is to make it visually appealing. Consider a unique layout, design, or color scheme. Consider unusual business card materials. Go with a thicker, high-quality card.
Whatever you can do to really bring visual appeal to your card will impress prospects. Even better, it will help showcase your marketing skills. Who wants to hire a listing agent who is merely utilitarian about marketing?
Showcase Your Marketing Skills with Your Business Card
On that note, create business cards that showcase your marketing genius. Remember, it can feel like real estate agents are “a dime a dozen.” You want to stand out from the pack. One way to do that is to make your business card a showcase.
Think about what you do when you market a home. Hopefully you do more than just put it on the MLS and hope for the best! Maybe you specialize in excellent photography. Make your business card reflect that!
Perhaps you like technology and use online methods for marketing. Be sure your card includes your social media profiles and website so your prospect can take a look at examples.
The possibilities are endless. Whatever listing or property-finding approaches set you apart, find a way to showcase them on the card. And bring it up when you hand the card over! “I really enjoy marketing listings online, you’ll see some creative examples on my website. Be sure to visit!”
A prospect is much more likely to keep a business card that showcases your unique approach.
Are Your Business Cards Keep-Worthy?
Take a look at your own business card. Would you keep it if someone gave it to you? If the answer is no, it’s time to revamp! The good news is that Printerbees can help. We have tons of customizable design templates at great prices.
We can help you put your best self forward, with a business card designed to be kept!
What makes you want to keep a business card? Go to our Facebook Page and let us know!
Previously published on the Real Estate Marketing Magazine