Referrals Are at Your Fingertips  

Great sales people understand the concept of turning one customer into many.... JUST ASK! The power of referrals is that you already share a connection with them.  This greatly increases the chance that a referral will become a prospect and a client. So, don't forget to ask!  

 Who should you ask? Everyone, including every prospective client and every client you have worked with in the past. It may be more comfortable to ask for a referral from customers you have worked with for a long time, but do not hesitate to ask your first time clients as well. Ask questions about the referral so you are not just another cold call. Warm up the referral by asking the referrer to introduce you.  

The best possible way to grow the referral machine is to "wow" your existing customers. Always provide excellent customer service. It is much easier to get referrals from happy customers.  To quote Todd Duncan, "Create raving fans". Also, one hand washes the other.  When possible return the favor and send referrals to your customers when you can.  The most often missed piece is the thank you note.  Always reward your referral source with a hand written thank you. In today's rush rush world the hand written note is becoming more and more scarce.  

I hope you have found this to be a useful tool.  I know it may seem obvious, but very often it is the simple things we all forget to do... next time don't forget to ask for that referral and grow your business!   

Have a great week!

Robert L. Rauf

Countrywide Home Loans

Countrywide Bank FSB

(732) 740-0175 Cell

 Robert_Rauf@countrywide.com

www.RobertRaufHomeLoans.com

Building financial security, one home owner at a time