How Do You Create New Business? Do It With Your Existing Business!!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/59hj

Let me preface this post by saying I would be remiss if I did not share this information with all of the naysayers of Open House Events.  I call every Open House an event because we make it an event. 

When you attempt to meet a challenge “head-on,” you must have a strong push off the blocks. Prior to every Open House Event, there must be marketing in place. Online and offline marketing is my definition of the “full monty.”  

My marketing for this home began on Wednesday for a Saturday Open House. Postcards were mailed to 500 in the area for newly listed. My blog posts were on the first page of the SERP and 40 people showed up.

The Open House was scheduled for “ONE HOUR” and the serious potential buyers attended during that scheduled time. The time extended because of the number of people attending and lingering.  We love it when people linger.  Don’t you just love that word?

There were 4 offers that resulted from that Open House Event. The final accepted offer was for well beyond the list price and with a quick closing. We love a clean deal with a price beyond list price…Highest and Best is what we received!

Do I love Open House Events? Yes, and the reason is because it continually feeds us “new business.”  Within that group of 40 are potential buyers who do not have buyer’s agent and potential buyers who have a condo to sell. We can help both of those categories of potential buyers, and we will!!!

There’s enough business within that group to produce a few more transactions to our list of business. If you have one listing and provide an Open House Event for it, you may just create new business for yourself. 

It requires effort and a positive attitude which will be reflected within your marketing.  If your attitude is not positive, don’t waste your time.  If you want to create new business, do it with your existing business.  That’s the key and the bottom line of why agents should provide Open House Events.

My past team and my daughter’s present team are faithful Open House Event providers. 

We Provide Open House Events and Open House Events Provide Us With New Business. 

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ron Barnes 01/15/2018 06:25 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Colleen Fischesser Northwest Property Shop I call it "marketing like you mean it"... an open house is a method of marketing a listing... and we market that open house event... we make it an event....

Jan 15, 2018 01:51 PM #72
Ambassador
607,494
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Good thoughts. It's funny. My busiest day of the week is Friday. Some people seem to slack then. To me, it's an opportunity!

Jan 15, 2018 05:38 PM #73
Ambassador
3,484,710
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You do a great job promoting your open houses. They are not as productive in my area as they used to be but hope to give them another shot in the spring market. Congrats on crossing over 4,000,000, Barbara.

Jan 15, 2018 07:54 PM #74
Ambassador
2,626,955
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Create new business with existing business. Brilliant concept!

So proud of you for hitting the 4 Million. Thanks to Debbie Reynolds for mentioning you.

Jan 15, 2018 08:30 PM #75
Rainmaker
515,244
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Congratulations on hitting 4 million and already on to 5! 

Jan 15, 2018 11:28 PM #76
Rainmaker
1,110,437
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

As others have mentioned, I love the idea of a one-hour open house. Serious buyers will get there.

Jan 16, 2018 03:08 AM #77
Rainmaker
1,110,437
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Congratulations on your 4M points!

Jan 16, 2018 03:09 AM #78
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Paul McFadden weekend business starts on friday for us.... 

Debbie Reynolds thank you... winters are tough for open houses but the true buyers come out no matter what the weather may be...no tire kickers in cold snowy weather...

Jan 16, 2018 03:34 AM #79
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Margaret Rome, Baltimore Maryland sometimes the simplest of concepts are the most powerful... and thank you...

Debra Leisek thank you.... yes, I guess I have alot to say !!!

Kat Palmiotti and they do get there.... all of them!!

 

Jan 16, 2018 03:36 AM #80
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks Kat Palmiotti 

Jan 16, 2018 03:37 AM #81
Anonymous
Rose O'Reilly

Barbara you come up with great ideas consistently. Thanks for sharing.

Jan 16, 2018 08:58 AM #82
Ambassador
607,494
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Of course Barbara. Plan..then execute!

Jan 16, 2018 09:15 AM #83
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Paul McFadden that's how it's done.... singing to the choir...

Jan 16, 2018 09:23 AM #84
Rainmaker
602,279
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Totally agree Open Houses are a great "event", but you need a system in place to make them a success. Which you obviously do.

Jan 16, 2018 10:46 AM #85
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Nick & Trudy Vandekar, 610-203-4543 we have systems in place....

Jan 16, 2018 10:56 AM #86
Ambassador
607,494
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

It isn't rocket science, is it?

Jan 16, 2018 11:39 AM #87
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

for some, it seems to be Paul McFadden 

Jan 16, 2018 12:04 PM #88
Rainmaker
421,683
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Wow that is a lot of prep work!  I enjoy open houses--however sometimes the house goes under contract before I can do an open house.  Personally I would have the open house last longer than one hour though--I like to try and chat with those that go through.

Jan 16, 2018 01:59 PM #89
Rainmaker
4,067,722
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Mary Hutchison, SRES, ABR we do alot of preparation.... and the one hour is to get them there.... they must sign in and those who are serious about buying something will do that.... and those are the calls we make later in the day....at the open house, we only want to discuss the house....

Jan 16, 2018 02:08 PM #90
Rainmaker
856,528
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Definitely on my calendar for this weekend.  So true.   Swim in a small pond where ALL of the fish are!

Jan 16, 2018 09:30 PM #91
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