Dear Seller. Don't Shoot Yourself in the Foot on Facebook

Real Estate Agent with Coldwell Banker 69190

Columbia, SC Homes for Sale  So we all know the obvious things that we shouldn't do on Social media, like posting pictures of ourselves having fun during a work day when we called in sick. But there are few things that you should think about when you are selling your home and you are also active on social platforms like Facebook.

  Sellers are always excited to share that their home is for sale and honestly, this never bothers me as long as the seller understands to send any interested people my way. Their sharing allows news of the home to travel farther and reach more potentially interested prospects. But one thing I caution against is speaking poorly about the community you live in, your neighbors, or divulging too much about your reason for moving online. Just think about it for minute.


Columbia, SC Homes for SaleToday information travels faster than and negative news moves at the speed of light. So when you go online and say that you can't wait to move from this dump of a neighborhood, trust me, more people than you think see that post. Especially when your "friends" start liking a commenting. The last thing you need is a potential buyer seeing you ranting and raving about how ridiculous the HOA is and how you can't stand it here any longer.

 So remember, when you have your home for sale, be careful what you say. Letting everyone know it's for sale is likely just fine, but steadily complaining about how much you hate your house is not going to win you a lot of brownie points or instill a ton confidence in those that could otherwise show interest.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debe Maxwell, CRS 01/25/2018 09:44 PM
Home Selling
South Carolina Richland County Columbia Lake Carolina
South Carolina Real Estate
Bartender, Make it a Double
columbia sc homes for sale
homes for sale in lake carolina
selling a home in lake carolina

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John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Now that we know that the consumer uses the internet to search for their home, it is even more important that sellers are careful about what they post about their property.

They could cost the sale.

Jan 24, 2018 06:25 AM #16
Anthony Kirlew
Fiscally Sound - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Great advice. Many times people don't realize that lots of people can see their posts, especially if they have the wrong privacy settings. They may think they are talking to one person, and really they are posting something publicly.

Jan 24, 2018 07:37 AM #17
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

Can't sum it up any better than Georgie stated.  

Jan 24, 2018 08:16 AM #18
Macy Babb
Re/Max All Properties Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Advice...I have seen this and had one client that just could not figure it oout that a deal is not closed until you have signed at the attorneys office, he even made a comment at closing (I had to kick him under the table)

Jan 24, 2018 08:27 AM #19
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Excellent advice, JL.  Social media needs to be used properly.

Jan 24, 2018 10:17 AM #20
Donny Carter
Carter & Roque Real Estate - Frostburg, MD
Mountain Maryland Real Estate Expert

I wish some of our sellers would have taken this advice! 

Jan 24, 2018 10:50 AM #22
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

sellers snack on "foot in mouth". If they would only learn to chew more slowly

Jan 24, 2018 12:45 PM #23
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

JL, this is so important - it actually happened in my area, the person had posted about hating their neighbors, couldn't wait to get out of there - that got out there - not good...

Jan 24, 2018 04:43 PM #24
Deepak Chauhan MCNE®
Versailles Property - Irvine, CA
Yes, I will sweeten the deal

I thought I knew it all. 

Learned a very credible New Word today, Like it, thx JL

Instill ... to put a feeling, idea, or principle gradually into someone's mind



Jan 25, 2018 06:18 AM #25
Steven Pomeroy
Better Homes and Gardens Wilkins - Stroudsburg, PA
Your Dream is my Passion. Poconos PA Realtor.

From someone who uses Facebook everyday, this is golden advice. 

I cringe when I see yet another person hide behind the safety of their internet and say whatever comes to their mind. Nothing is private online!!  



Jan 25, 2018 08:22 AM #26
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Had a buyer get a great deal on a house because of the seller's Facebook post. Seller had found her next  home and was desperate to gets her's under contract. That post resulted in her accepting my buyer's lower offer.

Jan 25, 2018 11:40 AM #27
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

This is wise advice for both buyers AND sellers. On a few occasions I have run across one or the other actually talking about the price, the negotiations and the inspection results. I have heard of buyers and sellers getting a better deal as a result of what’s been shared publicy

Jan 25, 2018 12:13 PM #28
Goran Utvic
606 Homes LLC | Chicagoland Brokers Inc, Chicago IL 60656 - Chicago, IL
We Buy & Sell Chicago Houses Fast

I agree...any info that can be collected by checking out a seller's FB could help in negotiations.

Jan 25, 2018 04:32 PM #29
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I have a friend that the loose lips syndrome had impact a sale - they made a comment about their 'stupid buyers' paying over list when 'it probably won't appraise but, they're paying anyway' kind of comment!

Oh, yes!  You know, buyers and sellers research one another before they ever sign the Contract and that didn't go over very well with the buyers! 

The appraisal didn't come in and the buyers refused to pay full price and would NOT BUDGE. Had my friend's clients not seen the comment from the sellers, they would have negotiated AT LEAST half of the difference! Those loose lips cost them at least $10K!

GREAT advice, JL and congrats on the well-deserved feature.

Jan 25, 2018 09:16 PM #30
Susan McCall, Everyone needs a home
Compass Realty Solutions, Portland, OR & Vancouver, WA - Portland, OR
Quickly, professionally and with a little fun!

Wow this is amazing! 

I also know of a property manager that checks out FB before the rental agreement is signed - or not!


Jan 26, 2018 01:26 AM #31
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning JL Boney, III ,

I read your post when you first posted and was so glad to see it featured. Debe Maxwell, CRS re-blogged it as well. Congratulations! Great advice!

Jan 26, 2018 04:55 AM #32
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

How many times have we seen this & sellers trash the very things that other buyers might be looking for. 

Jan 26, 2018 10:22 AM #33
Robert Hicks
United Country River City Realty - Savannah, TN

Great advice right here now, thanks. This will be discussed at the next office meeting. Much appreciated. 

Jan 30, 2018 02:10 PM #34
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear JL,

Good idea, if you want to maintain your negotiating position.

Feb 01, 2018 04:36 PM #35
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Dorte - No need to put yourself at a disadvantage if you don't have to.

Feb 02, 2018 10:18 AM #36
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JL Boney, III

Columbia, SC Real Estate
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