Would you like to save money on your postcard marketing?
Does a bear have hair? Is the Pope Catholic? Of course you would!
I’ve got a little secret that will save you hundreds this year – and bring in the returns you hoped for when you bought the mailings in the first place.
It’s kinda simple. But, folks don’t do it!!
Ready?
Mail Your Postcards on Time, Every Time!!
When I was in real estate before the 2008 crash, I was always amazed when I walked through my real estate office.
There were piles and piles of unsent postcard marketing sitting everywhere. People would buy farming postcards and never send them. They would buy Just Listed postcards and sell the listing before they got around to the mailing.
It was crazy!
I was successful in real estate, not because I have some special gene or talent, but simply because I made sure my marketing went out on time, every time!!!
How Do You Find the Time?
I get it, it’s hard to find the time for everything in your day. You have multiple marketing outreaches, in-person networking, volunteering, showing homes, listing homes, and much, much more.
How do you find time to make sure your marketing gets out on time? I have two approaches, and both work.
First Approach: Prioritize and Schedule
If I didn’t prioritize and schedule my work every day, nothing would get done. That is NOT an exaggeration! I’m the kind of person who is endlessly distracted with new ideas, new tactics, new people, and on and on.
In many ways, getting less done is far better than getting more thought about. Prioritize your key commitments. Existing clients, marketing for new clients, family, etc. Then, make time for everyone by creating a plan and following through!
If you’re struggling with the idea of having enough time, I highly recommend the book 168 Hours: You Have More Time Than You Think by Laura Vanderkam. It helps you understand how much time you truly have, and it can help you decompress your mind from being constantly stressed.
Second Approach: Outsource
Do you have a team working with you? If so, you can deputize your administrative assistant to ensure that your mailings are done on time.
If you do this within your team, be sure you carefully plan your marketing and mailings so that no one is overwhelmed. You may need to send four farming postcards a year instead of 12, but at least you sent four!
You can also outsource to a printing company that offers mailing services, like, oh, I don’t know, Printerbees!
Sorry to brag on my own company, but we have helped thousands of Realtors® get their mailings printed and sent – often for far cheaper than they could alone!
I’m always excited when we can help you not only plan your marketing, but execute it as well.
Looking for Help With Your Postcard Marketing?
Postcard marketing is most effective when you have a plan and a schedule. Pick up the postcards you need, and then use a mailing list or Every Door Direct Mail® (EDDM®) to reach your ideal prospects.
If you need to send fewer mailings in order to actually execute on the plan, then do it! But don’t forget to think about how much time you can save by outsourcing as well.
If you’re ready to save hundreds on postcard marketing by stopping the waste and getting them mailed, we’re here to help. Contact Printerbees to find out about our fulfillment services today!
How do you make sure your marketing is sent on time, every time? Share in the comments!
Previously published on Printerbees' Real Estate Marketing Magazine.
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