Special offer

Facebook Fridays - Have You Lost Your Social Media Focus?

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

...and I smiled. Small talk with an agent this week who mentioned she was not getting clients from social media and was closing her accounts. I cannot say I was all that surprised. She had plenty of head knowledge from various webinars/seminars but had the set it and forget about it mentality. She did not get it...when you take the SOCIAL out of SM, you might as well shutdown your accounts because there will be zero prospects, leads, or clients from that source. All I could do at that point was wish her well knowing it was another lost opportunity.  ...and I smiled.  ;-)

Did You Know...according to Zephoria, the highest amount of FB traffic happens mid-week between 1-3pm. Mix up your post times and see for yourself if activity goes up during this timeframe.  ;-) 

I get asked often how I pick who gets chosen for Facebook Fridays each week. Sometimes I choose a Rainer at random through the rolls, occasionally I pick those who have been highlighted in the past, once in a while I see someone who looks like they can use fresh visitors, sometimes I am contacted either via comments or emails, and other times I just run across them when reading a post. I typically generate the list on Wednesday (typically the day I visit their FB page to let them know they will make the current weeks article) and either put the post together that night or Thursday evening. That is my not-so-secret method for those who have inquired.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Rebecca Gaujot

Rebecca Gaujot, Realtor

 

Krystyna M Baty

Krystyna's Boise Real Estate

 

Aaron Brown

Aaron Brown - CNN Mortgage

 

Susie Kay

Dallas Fort Worth Homes - Susie Kay Team

 

Juli Clifford

Juli Clifford


Facebook Articles

Oh my, there are some seriously good tips in the articles below. One I have started doing a bit more research on to see if it makes sense for my FB presence. I am always appreciative of those who pave the way but I always check for myself before jumping in. I encourage you to trust but verify as well before giving up time and/or money, Rainers.

Tips to Build the Ideal Facebook Dashboard

The New FB News Feed Changes Made Easy

2018 Facebook Advertising Playbook Advice

Do FB Posts Using Hashtags Get More Reach

55 Facebook Custom Ad Audiences to Target

Bonus: Useful 2018 Video Marketing Advice

Figuring out which social media platforms to go "all in" on can be difficult, especially if time and/or abilities/knowledge are limited. Once you choose one or more, give them everything you can. Having skin in the game often means we will see it through and make sure it works. Know what I mean?!!!

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments(22)

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Anita, Seems like a good idea to mix up your post times and see if this helps with exposure!

Jan 26, 2018 03:46 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Always a must to stop by on Fridays. Thanks for the tips. Enjoy your day!

Jan 26, 2018 04:18 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the facebook marketing tips. Have a good weekend.

Jan 26, 2018 04:24 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Anita Clark ,

You always have great tips on how to leverage Facebook to out advantage. Thank you for providing links to some very engaging posts. Happy Friday!

Jan 26, 2018 04:25 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Anita.  We have quite a few folks around here that have zero entries on their page for last year.

Jan 26, 2018 04:41 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Hi Anita, thanks for the weekly tips! I always learn something new and look forward to reading your Friday posts.  Have a good weekend.

Jan 26, 2018 05:04 AM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, the agent that is shutting her accounts down reminded me of someone I talked too this week. He said social media isn't his thing and it's a waste of time. I just smiled as well. It works if you work it. I appreciate the articles you share with us and will return this weekend to study them. Thank you!

Jan 26, 2018 05:27 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

MIA, if you don't weed, water, feed your social media garden, you experience crop failure. Too many platforms is the typical reason results are poor. Pick a few and work them to yield great results. Thanks Anita Clark !

Jan 26, 2018 06:46 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Anita, for sharing your advice on the effective use of Facebook.

Jan 26, 2018 06:55 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Keeping fresh posts on FB that gives people information about an area will help them continue to return. I think a variety of information is what people want.

Jan 26, 2018 06:39 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, as most anything in life, you get back what you put into things, including social media.  Thanks for the tips, and enjoy your weekend.

Jan 26, 2018 08:22 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Anita, thanks for adding my Business FB page in your post today. Much appreciated. I will stop by the others today.

Jan 26, 2018 08:44 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha. Thanks for stopping by, Norma.

Sheila: It is the best way to really know our market and when they are most apt to click/visit/comment/like/connect.

Wayne: Thank you for making Facebook Fridays part of your weekly AR plan.

Always a pleasure, Gita.

Dorie: I am pleased you enjoy the information. ;-)

I see it all the time as well, Gabe. Might as well be invisible.

Happy to assist. Thank you Matthew.

Amanda: Lost opportunities by others mean more potential clients for those of us who are effectively using social media as part of our online plan.

You are a wise man. Thanks for the insights, Andy.

I hope it helps Rainers, Roy.

John: So true. The last thing they want to see is a wall of listings and nothing else.

Words of wisdom indeed. Thanks Joan.

I appreciate your faithfulness to visiting the pages referenced, Rebecca.

Jan 27, 2018 04:41 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Anita Clark Thanks for sharing your great tips for FB success.  I was surprised to read that the best time to post on FB is mid-week between 1 and 3.  I'll keep that in mind!! 

Jan 27, 2018 11:42 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Homes

Anita, thank you for graciously sharing your knowledge and expertise.  Very much appreciated.  

Jan 27, 2018 01:27 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I study my page insights and most of my "fans" are on line between 6 and 8 pm so I'm trying to get in the habit of scheduling something for every day at that time.  

Jan 27, 2018 07:28 PM
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

 I really like your idea of Facebook Fridays! Its a great opportunity to view other industry people around the country and what they are posting. Thanks for doing this!

Jan 27, 2018 10:37 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Maureen: Statistically it is but posting anytime is better than not at all.

Always happy to assist the AR community, Joyce.

Tammy: No doubt you are tuned in to what works in your area.

Thanks David. Join the group and share your favorite FB tips.

Jan 28, 2018 04:09 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Anita, thanks for sharing. Your quote about taking the social out of sm makes me want to go back and look at what I'm doing. I'm working on more organic engagement.

Jan 28, 2018 07:15 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Carla: Organic content shares well and typically lends itself to engagement opportunities.

Jan 28, 2018 07:29 AM